Sales Support Engineer

Beckhoff Automation Sdn Bhd; Batu Kawan; On-site; MYR 47,000 - 74,000; Full time

Benefits offered by this job

International environment

Global employer

Family-friendly culture

Career development

Job summary

Beckhoff Automation Sdn Bhd in Malaysia is expanding its team and seeks a Sales Support Engineer. You will understand customer RFQs, advise on Beckhoff solutions, and prepare technical proposals to support pre-sales activities.

Candidate should have a technical background, strong communication skills, and the ability to work with cross-functional teams in a fast-paced environment. Local market knowledge is a plus.

Qualifications

• Bachelor's degree in a technical discipline is required.
• Fresh graduates encouraged; 1–3 years in automation sales support is advantageous.
• Strong understanding of automation systems, PLCs, motion control, and industrial networking.

Responsibilities

• Provide technical pre-sales support and interpret RFQs and specs.
• Propose Beckhoff solutions that are technically sound and commercially viable.
• Create technical proposals, documentation, and presentations for customers.
• Coordinate with Sales, Operations, Logistics, and Finance for orders and delivery.
• Maintain records in D365/CRM and generate monthly performance reports.

Skills

Industrial automation

Electrical engineering

Mechatronics

Sales support

Customer communication

Education

Bachelor's Degree in Industrial Automation or related

Tools

D365

CRM systems

Microsoft Office

Job description

Beckhoff offers advanced automation systems based on PC-based control technology. The product range primarily covers industrial PCs, fieldbus components, drive technology, automation software, control cabinet-free automation, and hardware for machine vision. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide.

Beckhoff’s main divisions such as development, production, administration, sales, marketing, support, and service, are housed at Beckhoff’s headquarters in Verl, Germany. Beckhoff has 41 subsidiaries and branch offices and is a rapidly growing presence on the international market. Through global cooperation with partners, Beckhoff is present in over 75 countries.

We are currently expanding in Malaysia and are looking for candidates seeking a rewarding career and ready to take on new challenges to join our team here. Our goal is to enhance customer competitiveness, foster strong partnerships, and establish ourselves as a top-tier automation supplier in Malaysia and Brunei. Beckhoff is also committed to being an attractive and fulfilling workplace.

Key Responsibilities

1. Technical Sales Support

• Develop a thorough understanding of customer RFQs, technical specifications, and application requirements to accurately identify customer needs
• Evaluate customer requirements and propose technically sound, commercially viable, and competitive Beckhoff solutions
• Maintain a high level of technical competency on Beckhoff products, technologies, software, and industry applications through continuous learning and training
• Provide timely and accurate technical support to the Sales Team during pre-sales activities, including product selection, solution design, quotations, and technical clarifications
• Conduct market, competitor, and SWOT analyses to support business development initiatives and sales strategy planning
• Collaborate closely with Sales Engineers to identify opportunities, address customer challenges, and support achievement of sales targets
• Assist customers and internal stakeholders in troubleshooting product-related issues, order-related concerns, and application inquiries
• Prepare and maintain accurate technical documentation, solution proposals, presentations, and supporting materials for customers
• Serve as a reliable technical resource and maintain professional communication with customers and internal teams
• Coordinate efficiently with Operations, Logistics, Finance, and Sales departments to ensure timely processing of customer purchase orders, deliveries, invoicing, and related documentation
• Review pending orders, delivery schedules, and customer requests proactively to ensure on-time fulfillment and excellent customer experience
• Maintain accurate and up-to-date records in D365, CRM, and other company systems, ensuring data integrity and completeness at all times
• Generate and submit monthly sales, order, forecast, and performance reports accurately and within established deadlines
• Respond promptly and professionally to customer inquiries via email, phone, and other communication channels

3. Teamwork & Professional Conduct

• Work collaboratively across Sales, Technical Support, Operations, Logistics, Finance, and Management teams to achieve company objectives
• Demonstrate a strong sense of ownership, accountability, and commitment in executing assigned responsibilities
• Continuously seek opportunities to improve processes, efficiency, customer satisfaction, and overall business performance

Qualifications & Requirements

• Bachelor's Degree in Industrial Automation, Electrical Engineering, Mechatronics Engineering, or other related technical disciplines.
• Fresh graduates are encouraged to apply. Candidates with 1–3 years of experience in industrial automation sales support, technical support, application engineering, or related roles will have an advantage.
• Good understanding of industrial automation systems, PLCs, motion control, industrial networking, and machine automation concepts.
• Knowledge of the Malaysian automation market and industry trends is an added advantage.
• Strong analytical and problem-solving skills with the ability to understand and communicate technical solutions effectively.
• High attention to detail with strong administrative discipline and commitment to accuracy.
• Able to manage multiple tasks, prioritize workload, and meet deadlines in a fast-paced environment.
• Proactive, self-motivated, and results-oriented with a strong sense of responsibility.
• Excellent communication, interpersonal, and teamwork skills.
• Proficient in Microsoft Office applications, CRM systems, ERP systems (D365 preferred), and reporting tools.

• Exciting tasks in an international environment at the technology leader in automation
• A future-proof job with an economically sound global player
• All advantages of an owner-managed family company
• An open and family-oriented corporate culture
• Freedom for personal expansion and professional development

Beckhoff implements open automation systems using proven PC-based control technology. The main areas that the product range covers are industrial PCs, I/O and fieldbus components, drive technology, automation software as well as control cabinet-free automation. Product ranges that can be used as separate components or integrated into a complete and mutually compatible control system are available for all sectors. Our New Automation Technology stands for universal and industry-independent control and automation solutions that are used worldwide in a large variety of different applications, ranging from CNC-controlled machine tools to intelligent building control.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Beckhoff implements open automation systems using proven PC-based control technology. The main areas that the product range covers are industrial PCs, I/O and fieldbus components, drive technology, automation software as well as control cabinet-free automation. Product ranges that can be used as separate components or integrated into a complete and mutually compatible control system are available for all sectors. Our New Automation Technology stands for universal and industry-independent control and automation solutions that are used worldwide in a large variety of different applications, ranging from CNC-controlled machine tools to intelligent building control.

New Automation Technology

Beckhoff implements open automation systems using proven PC-based control technology. The main areas that the product range covers are industrial PCs, I/O and fieldbus components, drive technology, automation software as well as control cabinet-free automation. Product ranges that can be used as separate components or integrated into a complete and mutually compatible control system are available for all sectors. Our New Automation Technology stands for universal and industry-independent control and automation solutions that are used worldwide in a large variety of different applications, ranging from CNC-controlled machine tools to intelligent building control.

What can I earn as a Sales Support Engineer