Sales & Marketing Coordinator

PAK ALI LEGACY SDN BHD; Sandakan; Presencial; MYR 36.000 - 60.000; Jornada completa

Descripción de la vacante

PAK ALI LEGACY SDN BHD is seeking a proactive Sales & Marketing Coordinator to support the growth of our outlets and strengthen our brand presence. You will plan promotions, manage digital marketing, and oversee Google Business Profiles for our Sandakan outlets.

The ideal candidate is creative, hands-on, organized, and comfortable working both online and on-site. A Diploma or Degree in Marketing or a related field, plus 1–2 years in sales or marketing, or fresh graduates with a strong portfolio.

Formación

• Diploma or degree in Marketing, Business, Mass Communication, Multimedia, or related field is advantageous.
• 1–2 years of experience in sales, marketing, social media, retail, F&B, or related field is an advantage.
• Fresh graduates with a strong portfolio and willingness to learn are welcome.
• Good communication and follow-up skills; organized and proactive.

Responsabilidades

• Plan and run daily, weekly, and monthly promotions based on outlet needs.
• Develop combo deals, upselling, seasonal promotions, events and campaigns.
• Monitor results and suggest improvements.
• Support sales opportunities including group bookings, catering, events, and B2B.
• Manage Facebook, Instagram, TikTok, and WhatsApp Business platforms.
• Create captions, posters, stories, videos, and content calendars.
• Use AI tools responsibly for content creation and marketing materials.
• Organize marketing content, photos, videos, and campaign assets.
• Conduct outlet visits to ensure proper execution of campaigns.
• Coordinate production of banners, QR codes, signage, and materials.
• Obtain vendor quotations; ensure materials meet specs and deadlines.
• Assist with promotional preparations for new openings and launches.
• Maintain records of campaigns, costs, results, and feedback; report weekly.

Conocimientos

Communication

Follow-up

Social media management

Content writing

Data management

Educación

Diploma or Degree in Marketing, Business, Mass Communication, Multimedia, or related field

Herramientas

Canva

AI content tools

Google Business Profile

Google Reviews

Photo/Video editing basics

Descripción del empleo

We are looking for a proactive and results-driven Sales & Marketing Coordinator to support the growth of our Outlets and strengthen our Brand Presence

You will be responsible for planning and executing outlet promotions, managing digital marketing activities, maintaining Google Business Profiles, engaging with customers, monitoring campaign performance, and working closely with our Operations team to ensure marketing activities are successfully implemented at outlet level. This role is ideal for someone who is creative, hands-on, organized, and comfortable working both online and on-site at our outlets.

Key Responsibilities

Plan and execute daily, weekly, and monthly promotions based on outlet requirements.

Develop ideas for combo deals, upselling, seasonal promotions, events, and special campaigns to increase customer traffic and average spending.

Monitor promotional results and recommend improvements.

Support sales opportunities including group bookings, catering, hall/event bookings, corporate orders, and B2B opportunities.

Manage and maintain the company'sFacebook, Instagram, TikTok, and WhatsApp Business platforms.

Prepare social media captions, promotional posters, stories, video ideas, and content calendars.

Use AI tools responsibly to assist with content creation, copywriting, campaign ideas, and marketing materials.

Organize and maintain marketing content, photos, videos, and campaign materials for easy future reference.

3. Google Business Profile & Customer Reviews

Manage and update Google Business Profiles for all outlets, including photos, operating hours, location information, and other relevant details.

Monitor Google Reviews and support outlets in increasing quality customer reviews.

Monitor recurring customer feedback, complaints, and positive comments and communicate relevant issues to the Operations team.

Ensure customer enquiries and review responses are handled professionally and consistently.

4. Outlet Marketing & Field Execution

Conduct regular visits to outlets to ensure marketing activities are properly implemented.

Check promotional posters, menu tent cards, QR review codes, signage, promotional displays, and point-of-sale materials.

Identify opportunities for upselling, cross-selling, and improving the customer experience.

Work closely with the Operations Manager and Outlet Supervisors to execute campaigns effectively.

Coordinate the production of banners, buntings, stickers, QR codes, signage, posters, and other promotional materials.

Obtain quotations from vendors when required.

Ensure marketing materials are produced according to specifications and delivered on time.

Support promotional preparations for new outlet openings, events, new product launches, and special campaigns.

6. Reporting & Marketing Performance

Maintain records of campaigns, dates, costs, results, and issues.

Prepare simple weekly and monthly marketing reports.

Track basic marketing and sales indicators such as sales trends, customer responses, Google Reviews, social media reach/engagement, and promotion redemption.

Provide recommendations based on campaign and sales performance.

Requirements

Diploma or Degree in Marketing, Business, Mass Communication, Multimedia, or a related field is an advantage.

Candidates with relevant practical experience and strong hands-on skills will also be considered.

1-2 years of experience in sales, marketing, social media, retail, F&B, or a related field is an advantage.

Fresh graduates with a strong portfolio, good initiative, and willingness to learn are welcome to apply.

Good communication and follow-up skills.

Good work organization and time management.

Basic social media management and content writing skills.

Comfortable using computers and smartphones for daily work.

Able to coordinate and communicate effectively with outlet teams.

Additional Skills / Advantages

Experience using Canva.

Familiarity with AI tools for content creation and marketing.

Basic photo and video editing skills.

Experience managing Google Business Profile and Google Reviews.

Basic spreadsheet, reporting, and data management skills.

Mobility

Willing to travel to and visit outlets around Sandakan as required.

Possession of own transportation and a valid driving licence is an advantage.

Proactive and willing to take initiative.

Quick to respond and take action when required.

Able to handle routine tasks independently without constantly waiting for instructions.

Open to feedback and willing to improve.

Comfortable working closely with outlet operations and different team members.

Responsible, organized, and able to follow through on assigned tasks.