Sales & Marketing Executive

OTTOTREE HOTELS & RESORTS SDN BHD; Skudai; On-site; MYR 67,000 - 112,000; Full time

Job summary

OTTOTREE HOTELS & RESORTS SDN BHD is seeking a proactive Marketing professional to lead online and offline campaigns across multiple channels from Johor and Singapore properties.

You will manage content creation, paid campaigns, and analytics, while coordinating with creative agencies and influencers to drive direct bookings and brand visibility.

Qualifications

• Diploma/Degree in Marketing or related field.
• 3–5 years of marketing experience.
• Hands-on digital marketing, paid social, Google Ads, email marketing and GA4.
• Strong content creation, copywriting and basic photo/video editing.
• Experience managing creative/digital agencies, KOLs, influencers, media or marketing partnerships.
• Good English and Bahasa Malaysia; Mandarin is an added advantage.
• Own transport and willing to travel between Johor properties and Singapore.
• Self-motivated, organised, outgoing, well-spoken, detail-oriented and able to work independently and under pressure.

Responsibilities

• Plan and publish a monthly content calendar for social channels; check links, layout and accuracy before posting.
• Shoot, write or brief photo, video and copy content following brand guidelines; assist in shoots.
• Run paid campaigns on Meta, Google, and TikTok with targeting, budget pacing, A/B testing and optimization for bookings.
• Plan and run email marketing campaigns and online promotions or contests.
• Prepare offline advertising materials and liaise with print vendors.
• Manage GA4, Google Search Console, and booking engine analytics; report traffic, conversions and CPA.
• Brief, coordinate and supervise external agencies; verify invoices and ensure KPI alignment.
• Coordinate collaborations with KOLs, influencers, media and advertising platforms; source sponsorships.

Skills

Digital marketing

Paid social

Google Ads

Email marketing

GA4

Content creation

Copywriting

Photo/video editing

Agency management

Influencer partnerships

Education

Diploma/Degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Job description

1) Advertising & Content (online and offline)

Plan and publish a monthly content calendar for Facebook, Instagram, TikTok, Xiaohongshu and similar channels, for each brand; check links, layout and accuracy before posting.

Shoot, write or brief photo, video and copy content that follows the Hako brand guidelines; assist in photoshoots and videography.

Run paid campaigns on Meta, Google (SEM) and TikTok: targeting, budget pacing, A/B testing, and optimising for bookings rather than likes.

Plan and run email marketing campaigns and online promotions or contests.

Prepare offline advertising and sales materials (leaflets, brochures, banners, posters), arrange ad space and media buys, and liaise with print vendors.

Handle comments, messages and online reviews within agreed response times.

2) Website, Analytics & Digital Systems

Manage Google Analytics 4, Google Search Console, Google Business Profile and Tag Manager for all brand websites.

Maintain website and booking-engine content; support and resolve issues on the website, mobile/web apps and marketing systems.

Set up and maintain conversion tracking through to the booking engine.

Report monthly on traffic sources, conversion rate, direct booking revenue and cost per acquisition.

Recommend SEO, website and booking-engine improvements to increase the share of direct bookings.

Brief, coordinate and supervise external agencies (creative, digital/performance, PR, photography/video).

Check agency deliverables against scope, timelines, brand standards and KPIs, and verify invoices before payment.

Take part in agency selection and quotation comparisons, following the group Purchasing SOP.

Coordinate collaborations with KOLs, influencers, media and advertising platforms.

Source and coordinate sponsorship and collaboration opportunities.

Requirements

Diploma/Degree in Marketing, Hospitality, Business, Mass Communications or related field, with 3–5 years of relevant marketing experience.

Hands-on experience in digital marketing, paid social, Google Ads, email marketing and GA4.

Strong content creation, copywriting and basic photo/video editing skills.

Experience managing creative/digital agencies, KOLs, influencers, media or marketing partnerships.

Good English and Bahasa Malaysia; Proficiency in Mandarin will be an added advantage. Own transport and willing to travel between Johor properties and Singapore.

Self-motivated, organised, outgoing, well-spoken, detail-oriented and able to work independently and under pressure.