Sales Manager - Travel Sales

Holiday Tours & Travel Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Holiday Tours & Travel Sdn Bhd is seeking a dynamic Sales Manager to lead our Consumer Travel Sales team of eight Travel Advisors in Kuala Lumpur. You will drive sales growth, boost profitability and deliver exceptional travel experiences for customers.

You will develop talent, coach performance, and implement initiatives to improve conversion, customer engagement and repeat business while maintaining high professional integrity.

Qualifications

• Bachelor's degree in Business, Sales, Marketing, Hospitality, Tourism or related discipline.
• Preferably 5-8 years of relevant sales experience.
• At least 2 years in a sales team leadership role.
• Proven track record of achieving sales targets and improving conversion.
• Strong consultative selling, negotiation, objection handling, upselling and closing.
• Excellent leadership, coaching, communication and interpersonal skills.
• CRM, sales pipeline management and performance reporting experience.

Responsibilities

• Lead, motivate and develop a team of Travel Advisors to meet sales targets.
• Build a high-performance sales culture with collaboration and accountability.
• Provide hands-on coaching and performance feedback.
• Identify and resolve challenges impacting sales and customer experience.
• Lead by example in customer engagement, consultative selling, negotiation and closing.
• Drive sales conversion through customer engagement and tailored recommendations.
• Develop and implement initiatives to achieve revenue and gross profit targets.
• Strengthen sales pipeline management and follow-ups.
• Identify new sales opportunities through referrals, campaigns and partnerships.
• Promote value-based selling and increase repeat bookings.
• Collaborate with Client Relationships, Marketing and internal teams to maximise sales opportunities.

Skills

Leadership

Negotiation

Coaching

Customer focus

Education

Bachelor's degree in Business, Sales, Marketing, Hospitality, Tourism or related discipline

Tools

CRM systems

MS Office

Job description

We are looking for a dynamic, results-driven Sales Manager to lead our Consumer Travel Sales team and drive sustainable business growth.

In this role, you will lead and develop a team of eight Travel Advisors, strengthen sales capabilities, maximise sales conversion and profitability, and deliver exceptional travel experiences for our customers.

We are seeking a hands‑on leader who combines strong commercial acumen, customer obsession, proactive problem‑solving and high professional integrity. Someone who leads by example, inspires people and takes ownership of delivering results.

Key Responsibilities:

Lead, motivate and develop a team of Travel Advisors to achieve individual and team sales targets.

Build a high-performance sales culture that encourages initiative, ownership, collaboration and accountability.

Provide hands‑on coaching, regular performance feedback and guidance to strengthen sales capabilities.

Proactively identify and resolve challenges faced by the team, removing obstacles that affect sales performance and customer experience.

Lead by example in customer engagement, consultative selling, negotiation and closing.

Sales Conversion & Business Growth:

Drive sales conversion through effective customer engagement, needs discovery, tailored recommendations and closing techniques.

Develop and implement sales initiatives to achieve revenue and gross profit (GP) targets.

Strengthen sales pipeline management, opportunity follow‑ups and conversion effectiveness.

Identify and develop new sales opportunities through customer engagement, referrals, campaigns and partnerships.

Upselling & Customer Value:

Drive profitable growth through relevant upselling, cross‑selling and premium travel recommendations.

Guide Travel Advisors in understanding customers' preferences, motivations and expectations to recommend suitable travel experiences.

Promote value‑based selling that balances customer satisfaction with commercial performance.

Identify opportunities to increase repeat bookings, customer loyalty and long‑term customer value.

Customer Obsession & Problem‑Solving:

Champion a customer‑first mindset, ensuring every recommendation and interaction delivers genuine value to the traveller.

Anticipate customer needs, proactively address concerns and take ownership of resolving complex service issues.

Empower Travel Advisors to solve problems effectively and make sound decisions in customers' best interests.

Turn customer feedback and service challenges into opportunities to improve processes, strengthen trust and enhance the overall travel experience.

Establish clear sales targets and monitor team performance, conversion rates, GP and sales productivity.

Conduct regular sales pipeline reviews and identify opportunities for performance improvement.

Utilise CRM tools and sales data to support decision‑making, forecasting and sales effectiveness.

Collaborate with Client Relationships, Marketing and other internal teams to maximise sales opportunities and deliver seamless customer experiences.

Professional Integrity & Accountability:

Lead with honesty, fairness, transparency and high professional standards.

Uphold ethical selling practices, responsible pricing and accurate customer communication.

Take ownership of decisions, commitments and outcomes while fostering accountability across the team.

Build trust with customers, colleagues and business partners through consistent and principled leadership.

Requirements:

Bachelor's degree in Business, Sales, Marketing, Hospitality, Tourism or a related discipline.

Preferably 5-8 years of relevant sales experience, including at least 2 years in a sales team leadership role.

Proven track record of achieving sales targets, improving conversion and developing high‑performing sales teams.

Strong capabilities in consultative selling, negotiation, objection handling, upselling and closing.

Excellent leadership, coaching, communication and interpersonal skills.

Strong commercial acumen, with an understanding of sales profitability, margins and customer value.

A proactive, solutions‑oriented mindset with the ability to resolve challenges and make sound decisions.

Experience in CRM systems, sales pipeline management and performance reporting.

Experience in travel, hospitality, premium retail, lifestyle or other consultative B2C sales environments is an advantage.

What We're Looking For

An inspiring sales leader who motivates people, develops talent and leads by example.

A customer‑obsessed professional who genuinely cares about understanding customers and delivering experiences that exceed expectations.

A commercially driven achiever who knows how to convert opportunities, grow profitability and maximise customer value.

A proactive problem‑solver who anticipates challenges, removes obstacles and takes ownership rather than waiting for instructions.

A leader of integrity who does the right thing, keeps commitments and earns trust through actions.

Company Overview

Holiday Tours & Travel (HTT), with 49 years of experience, is a leader in the travel industry, offering customized travel solutions for both business and leisure travelers. Operating in corporate travel, luxury travel, and MICE segments, HTT serves over 500 corporate clients and partners with CWT, a global business travel leader. Its luxury brand, T'ROKA by Holiday Tours, focuses on premium hotel‑based experiences highlighting local culture. HTT is recognized for its collaborations with major airlines and top hotel groups like Virtuoso, Hilton, and Marriott.

Our Core Values:

Deliver WOW

Be RELIABLE

Pursue GROWTH

Stay HUMBLE