Sales Manager (Factory & Machine Automation)

Delta Electronics Int'l (Singapore) Pte Ltd; Penang; On-site; MYR 120,000 - 180,000; Full time

Job summary

Delta Electronics Int'l (Singapore) Pte Ltd is hiring a Sales Manager for Factory & Machine Automation in Malaysia (Penang). You will expand our Industrial Automation business, Manage distributors and SI partners, and drive strategic sales plans while maintaining CRM data and achieving budgeted targets.

The role requires a degree in engineering and 5+ years in Industrial Automation sales, with strong communication and relationship skills in English; local language skills are an advantage.

Qualifications

• Degree in Electrical Engineering or related field.
• Minimum 5 years of sales/marketing experience in Industrial Automation.
• Experience with PLC, HMI, Servo System, VFD, Servo Press, and Robots.
• Proven track record in Industrial Automation sales objectives.
• Strong solution-based and value selling abilities.
• Industry knowledge across Electronics Manufacturing, General Manufacturing, Semiconductor, HVAC.

Responsibilities

• Accountable for budgeted targets and KPIs.
• Develop potential clients in Factory and Machine Automation market.
• Manage and grow channel partners (Distributors and System Integrators).
• Collect market information and review analyses to assess client needs and competition.
• Develop and implement strategic sales plans to meet corporate goals and market share.
• Maintain CRM data and keep the sales funnel accurate and on track.

Skills

Communication skills

English proficiency

Relationship management

Strategic thinking

Analytical thinking

Independence

Ownership mindset

Education

Engineering degree (Electrical/Electronics/Mechanical/Industrial Automation)

Tools

CRM software

Job description

Sales Manager (Factory & Machine Automation)

As a global leader in power and thermal management solutions, Delta Electronics was founded in 1971 and is headquartered in Taipei, Taiwan with annual revenue exceeding $13 billion. Our wide range of products and solutions cover power supplies, energy management systems, display solutions, and industrial automation products.

We are known for our focus on innovation, sustainability, and energy efficiency. Active investment in research & development, and implementation of cutting‑edge technologies ensures our business drives positive environmental impact.

Looking forward to having you join our 85,000 colleagues in building a Smarter and Greener future, Together!

About This Role

We are hiring an Industrial Automation Sales Manager to expand Delta Electronics Malaysia’s Industrial Automation Business market in Factory and Machine Automation.

Responsibilities

Accountable for budgeted target and key KPIs.

Approach and develop potential clients in Factory and Machine Automation market.

Manage and grow channel partners (Distributors and System Integrators).

Collect market information and review market analyses to determine client needs, competitor information, and market conditions.

Develop and implement strategic sales plans to accommodate corporate goals and optimize market share.

Remain abreast of changes within Industrial Automation and relevant regulatory affairs to assess environmental impact, business effects, and potential opportunities.

Maintain CRM data to ensure the sales funnel is accurate and on track against stipulated targets.

Qualifications

Degree in Electrical Engineering, Electronics Engineering, Mechanical Engineering, Industrial Automation Control Engineering, or a related technical field.

Minimum of 5 years of working experience in a sales and marketing capacity with Industrial Automation products and solutions (PLC, HMI, Servo System, VFD, Servo Press, and Robots) in Factory and Machine Automation.

Proven track record in the Industrial Automation industry achieving sales objectives and strategic goals.

Strong solution-based selling capabilities with a focus on value selling.

Solid industry knowledge (Electronics Manufacturing, General Manufacturing, Semiconductor, HVAC) with the ability to map industry landscapes and formulate go-to-market strategies.

Strategic and analytical thinker with an adaptable, goal-oriented mindset.

Excellent relationship management skills (internal and external):

Internal: Ability to navigate matrix organizations and collaborate with multi-level stakeholders.

External: Ability to partner with Distributors, System Integrators, OEMs, end-users, and contractors to drive growth.

Excellent presentation and communication skills in English. Proficiency in Bahasa Melayu, Mandarin, or other regional languages is an advantage to support local client and vendor interactions.

Ability to work independently with minimal supervision and demonstrate a strong sense of ownership.