Sales Manager – Industrial Automation & System Integration

Pi Technology & Engineering sdn. bhd.; Kulai; On-site; MYR 90,000 - 140,000; Full time

Job summary

Pi Technology & Engineering sdn. bhd. is seeking an aggressive Sales Manager to lead our business development for industrial automation projects. You will bridge technical design and commercial strategy, identify opportunities, and craft compelling proposals.

Responsibilities include building a strong key accounts pipeline across manufacturing sectors, collaborating with Pre-Sales Engineers, and negotiating terms. Travel to customer sites will be required.

Qualifications

• Diploma or bachelor’s in electrical/electronic/mechatronics or automation.
• 3–5 years B2B sales in automation or factory tech.
• Experience drafting technical and commercial proposals/tenders.
• Strong English; willing to travel to customer sites.

Responsibilities

• Identify and acquire key accounts across industries.
• Develop and manage sales pipeline to hit revenue targets.
• Translate client needs into technical-commercial proposals.
• Lead contract negotiations and project scoping.
• Maintain CRM records and forecast revenue.

Skills

Sales & BD

CRM

Proposal writing

Negotiation

Presentation

Education

Engineering degree

Tools

MS Excel

ERP systems

Job description

Our Company is a leading Automation System Integrator specializing in turnkey industrial automation solutions, PLC/SCADA systems, robotics integration, and smart manufacturing technologies. We design and deploy custom engineering solutions to help industries optimize productivity, efficiency, and digital transformation.

Job Summary

We are seeking an aggressive, technically competent, and strategic Sales Manager to lead our business development efforts. In this role, you will bridge the gap between technical design and commercial strategy. You will drive sales growth by identifying new opportunities, understanding client operational needs, and crafting compelling technical-commercial proposals for industrial automation projects.

Key Responsibilities

• Sales & Business Development
• Identify, target, and acquire new key accounts across manufacturing, automotive, electronics, FMCG, and process industries.
• Build and manage a strong sales pipeline to meet or exceed monthly and annual revenue targets.
• Build long-term strategic relationships with key stakeholders, including Plant Managers, Engineering Leads, and Procurement Managers.
• Technical Proposal & Solution Delivery
• Lead the end-to-end proposal development process: translate client automation requirements into clear, winning technical and commercial proposals.
• Collaborate closely with internal Application/Pre-Sales Engineers to define scope of work (SOW), System Architecture, Bill of Materials (BOM), and costing models.
• Prepare and present persuasive solution decks, ROI calculations, and valueproposition presentations directly to potential clients.
• Lead contract negotiations, covering terms & conditions, project milestones, payment schedules, and risk management.
• Monitor industry trends, market movements, and competitor activities in the automation landscape to adapt sales strategies accordingly.
• Maintain clean CRM records (lead tracking, proposal stages, conversion rates, and revenue forecasting).

Job Requirements

• Education: Diploma or Bachelor’s Degree in Electrical, Electronic, Mechatronics, Automation, Mechanical Engineering, or equivalent technical discipline.
• Experience: Minimum 3 to 5 years of proven B2B sales experience within Automation System Integration, Industrial IoT, Robotics, or Factory Automation.
• Proposal Skills: Demonstrated track record in drafting, structuring, and presenting complex Technical & Commercial Proposals/Tenders.
• Technical Understanding: Solid grasp of automation concepts including PLCs, SCADA, HMIs, Industrial Networks, Servo Drives, Sensors, and System Commissioning timelines.
• Soft Skills: Exceptional presentation, consultative selling, negotiation, and written communication skills in English.
• Mobility: Must possess own transport and be willing to travel to customer sites/factories as required.

What We Offer

• Competitive Basic Salary + High-Incentive/Commission Structure.
• Car allowance, mileage claims, and medical coverage.
• Opportunity to work with cutting-edge Industry 4.0 & Smart Factory technologies.
• Clear career advancement opportunities toward Senior Management / Sales Director roles.