Area Sales Manager (FMCG)

Private Advertiser; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a Regional Sales Manager to lead sales operations, drive business development, and strengthen distributor networks across Malaysia.

You will implement regional strategies, monitor performance, and coach regional reps while traveling as needed. The role demands a Diploma or Bachelor's in business-related fields and 5+ years FMCG sales experience in Malaysia.

Qualifications

• Diploma or Bachelor's Degree in Business Administration, Marketing, Sales Management, or related discipline.

Responsibilities

• Manage sales operations and business development activities within the assigned territory.
• Implement regional sales strategies and promotional plans to achieve sales targets.
• Monitor sales performance, market coverage, and distribution effectiveness.
• Develop strategies to improve product visibility, market penetration, and sales growth.
• Identify, develop, and maintain relationships with distributors, wholesalers, retailers, and key customers.
• Expand regional distribution networks and identify new business opportunities.
• Evaluate distributor performance and optimize distribution coverage.
• Monitor sales channels, customer development, and market activities.
• Manage daily sales activities and ensure effective execution of company sales policies and promotional campaigns.
• Oversee customer relationships, business negotiations, pricing, and sales collection.
• Monitor regional market conditions, competitor activities, and customer feedback.
• Handle customer complaints and sales-related operational issues.
• Lead, supervise, and support regional sales representatives.
• Monitor individual and team sales performance against assigned KPIs.
• Provide coaching, guidance, and training to improve team capabilities.
• Ensure effective coordination and execution of regional sales activities.
• Prepare regular regional sales reports and business updates.
• Monitor sales targets, budgets, and marketing expenditure.
• Identify sales gaps and recommend improvement strategies.
• Report significant market developments and business issues to senior management.

Skills

Communication skills

Negotiation

Leadership

Problem solving

Team coordination

Travel readiness

Education

Diploma or Bachelor's Degree in Business Administration, Marketing, Sales Management, or related discipline

Job description

Manage sales operations and business development activities within the assigned territory.

Implement regional sales strategies and promotional plans to achieve sales targets.

Monitor sales performance, market coverage, and distribution effectiveness.

Develop strategies to improve product visibility, market penetration, and sales growth.

Identify, develop, and maintain relationships with distributors, wholesalers, retailers, and key customers.

Expand regional distribution networks and identify new business opportunities.

Evaluate distributor performance and optimize distribution coverage.

Monitor sales channels, customer development, and market activities.

Manage daily sales activities and ensure effective execution of company sales policies and promotional campaigns.

Oversee customer relationships, business negotiations, pricing, and sales collection.

Monitor regional market conditions, competitor activities, and customer feedback.

Handle customer complaints and sales-related operational issues.

4. Team Management

Lead, supervise, and support regional sales representatives.

Monitor individual and team sales performance against assigned KPIs.

Provide coaching, guidance, and training to improve team capabilities.

Ensure effective coordination and execution of regional sales activities.

5. Reporting & Performance Management

Prepare regular regional sales reports and business updates.

Monitor sales targets, budgets, and marketing expenditure.

Identify sales gaps and recommend improvement strategies.

Report significant market developments and business issues to senior management.

Job Requirements

Diploma or Bachelor's Degree in Business Administration, Marketing, Sales Management, or a related discipline.

Minimum 5 years of experience in FMCG, food & beverage, or consumer goods sales.

At least 1 year of experience in sales management, distributor management, or regional channel development in Malaysia.

Strong knowledge of the Malaysian FMCG market and local distribution channels.

Experience managing distributors, wholesalers, retail channels, or traditional trade networks.

Good understanding of sales planning, market development, and regional sales operations.

Strong communication, negotiation, leadership, and problem-solving skills.

Able to travel within the assigned region when required.