Sales Manager

Boeffi International (B) Sdn Bhd; Miri; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Competitive bonus structure

Employee discounts

Opportunities for career progression

Job summary

Boeffi Marketing (M) Sdn Bhd is seeking an experienced Sales Manager to lead our sales team and drive business growth in Miri, Sarawak. You will develop sales strategies, set targets, and manage key accounts to achieve revenue and profitability.

This hands-on leader will coach the team, collaborate with marketing and operations, and expand the customer base through new channels and partnerships. A degree in business or marketing and a track record of meeting targets are essential.

Qualifications

• Minimum 5 years of sales experience, including at least 2 years in a supervisory or managerial role.
• Proven track record of achieving sales targets and developing new business.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency with sales reporting tools, Excel, and CRM systems.

Responsibilities

• Develop and implement sales strategies and annual/quarterly/monthly plans.
• Lead and develop the sales team, set targets, conduct performance reviews, and provide coaching.
• Expand opportunities through new customers, channels, and partnerships.
• Manage key accounts, negotiate deals, and close major opportunities.
• Monitor pipelines, forecasts, and pricing considerations; collaborate with marketing and operations to ensure product availability and timely delivery.

Skills

Sales strategy

Leadership

Forecasting

Negotiation

CRM

Education

Bachelor’s degree in Business/Marketing/Sales

Job description

We are seeking an experienced and results-driven Sales Manager to lead our sales team and drive business growth at Boeffi Marketing (M) Sdn Bhd. You will be responsible for developing sales strategies, achieving revenue and profitability targets, expanding our customer base, and strengthening key client relationships. This role requires a hands‑on leader who can translate business objectives into practical sales plans, motivate the team, and take ownership of overall sales performance.

Key responsibilities

• Develop and implement sales strategies: Establish annual, quarterly, and monthly sales plans aligned with the company's business objectives and market opportunities.
• Drive revenue and profitability: Take ownership of sales targets, monitor profit margins, and ensure sales activities support sustainable business growth.
• Lead and develop the sales team: Set clear individual and team targets, conduct regular performance reviews, and provide coaching, training, and guidance to improve results.
• Expand business opportunities: Identify and secure new customers, sales channels, and strategic partnerships to strengthen the company's market presence.
• Manage key accounts: Build strong relationships with key customers, lead commercial negotiations, and support the team in closing major sales opportunities.
• Manage the sales pipeline and forecasting: Review sales opportunities, track progress, maintain accurate forecasts, and address obstacles affecting sales conversion.
• Monitor market developments: Analyse customer needs, industry trends, and competitor activities to identify opportunities and recommend improvements to pricing, promotions, and sales approaches.
• Plan sales events and campaigns: Work with the marketing team to propose and execute internal and external sales events, promotional campaigns, and product initiatives, reviewing their effectiveness against agreed targets.
• Coordinate across departments: Collaborate with marketing, operations, finance, and other teams to ensure product availability, timely delivery, and a consistent customer experience.
• Manage budgets and sales processes: Plan and monitor sales expenditure, maintain accurate customer records, and ensure quotations, discounts, and commercial commitments follow company approval procedures.

About you

• Minimum 5 years of sales experience, including at least 2 years in a supervisory or managerial role.
• Proven track record of achieving sales targets, developing new business, and improving team performance.
• Strong leadership skills, with the ability to coach, motivate, and hold a sales team accountable.
• Sound commercial judgement, including an understanding of pricing, profit margins, budgeting, and sales forecasting.
• Excellent communication, presentation, negotiation, and relationship‑building skills.
• Ability to analyse sales data and turn insights into practical actions.
• Proficiency in sales reporting tools, Microsoft Excel, and customer relationship management systems.
• A proactive, entrepreneurial mindset with strong planning and problem‑solving skills.
• Degree in Business, Marketing, Sales, or a related field.
• Ongoing training and development opportunities to support career progression.
• A competitive bonus structure tied to performance.
• Discounts on Boeffi's range of high‑quality products.
• Opportunities to contribute to innovative and sustainable business practices.

About us

Boeffi Marketing (M) Sdn Bhd is committed to providing a supportive and rewarding work environment where employees can develop their capabilities, take ownership of their work, and contribute to the company's growth.