Sales Manager

FreshlyBaked; Kampung Malaysia Tambahan; On-site; MYR 120,000 - 180,000; Full time

Job summary

FreshlyBaked in Malaysia is seeking an experienced Sales Manager to lead the residential solar sales channel. You will recruit, coach, and manage a growing network of freelance sales agents, creating scalable processes and driving performance to achieve targets.

You’ll oversee KPI setting, coaching, and CRM-driven forecasting while collaborating with marketing to improve lead quality and conversions. Local travel with a fast-paced startup vibe is expected.

Qualifications

• Bachelor’s degree or diploma in a related field or strong relevant experience.
• 5+ years of sales experience, with B2C homeownership sales preferred.
• Proven ability to build and coach field sales teams in a fast-paced startup.
• Strong face-to-face selling, negotiation, and closing skills.
• Experience managing KPIs, forecasts, and CRM usage.

Responsibilities

• Recruit, onboard, train, and manage freelance sales agents.
• Build a scalable, high-performing agent-led sales channel.
• Set clear sales targets, KPIs, and performance expectations.
• Conduct weekly coaching and performance reviews.
• Help agents handle objections and close deals.
• Track activities from lead gen to installations and deposits.
• Manage digital leads and distribute opportunities to agents.
• Ensure CRM usage, pipeline visibility, and forecasting.
• Collaborate with Digital Marketing to improve lead quality and conversions.
• Coordinate roadshows, booth sales, referrals, and community outreach.
• Identify opportunities to expand residential sales across Malaysia.

Skills

People leadership

B2C sales

Negotiation

CRM systems

Forecasting

Field sales

Communication

Education

Bachelor’s degree or diploma in Business Administration, Marketing, Sales, or related field

Tools

CRM software

MS Office

Job description

We’re hiring an experienced Sales Manager to build and lead the residential sales channel for a fast-growing, venture-backed solar company.

This is a hands-on leadership role where you’ll recruit, coach, and manage a growing network of freelance sales agents. You’ll create structured sales processes, improve team performance, and ensure agents consistently achieve their targets.

The ideal candidate must have relevant solar industry experience, strong B2C sales capabilities, and a proven ability to build and manage high-performing field sales teams.

Key Responsibilities

• Recruit, onboard, train, and manage freelance sales agents.
• Build a scalable and high-performing agent-led sales channel.
• Set clear sales targets, KPIs, and performance expectations.
• Conduct weekly coaching and performance review sessions.
• Help agents handle objections, progress opportunities, and close deals.
• Track sales activities from lead generation and site visits through to deposits and completed installations.
• Manage digital leads and distribute qualified opportunities to agents.
• Ensure accurate CRM usage, pipeline visibility, and sales forecasting.
• Work closely with the Digital Marketing team to improve lead quality and conversion rates.
• Manage roadshows, booth sales, referral programmes, and community outreach activities.
• Identify opportunities to expand the residential sales channel across Malaysia.

Key Requirements

• Bachelor’s degree or diploma in Business Administration, Marketing, Sales, or a related field. Candidates with strong relevant experience may also be considered.
• At least 5 years of sales experience.
• Strong understanding of residential solar solutions and the end-to-end sales process.
• Proven success in B2C sales directly to homeowners.
• Experience leading and coaching field sales agents, sales representatives, or direct-selling teams.
• Strong face-to-face selling, negotiation, objection-handling, and closing skills.
• Experience managing sales pipelines, KPIs, forecasts, and CRM systems.
• Strong leadership, communication, and team-motivation abilities.
• Comfortable working in a fast-paced startup environment with ambitious targets.
• Willing to travel locally and work alongside agents and customers in the field.