Sales Manager

Hong Guan Technology Sdn Bhd; Butterworth; On-site; MYR 90,000 - 130,000; Full time

Job summary

Hong Guan Technology Sdn Bhd is seeking an ambitious Sales Manager to lead business development and sales growth initiatives across Malaysia and Southeast Asia. You will identify opportunities, develop strategic relationships and drive revenue for power supply and technology solutions.

The ideal candidate has a strong background in B2B technical sales, with the ability to engage customers, understand requirements and build long-term opportunities. Travel to client sites will be required.

Qualifications

• Proven experience in sales management, business development or technical sales.
• Ability to lead and coach a sales team.
• Strong understanding of CRM systems, forecasting and pipeline management.

Responsibilities

• Identify, develop and close new business opportunities to drive revenue growth.
• Develop and execute strategic sales plans aligned with company objectives.
• Expand customer base and market presence across Malaysia and Southeast Asia.
• Lead customer meetings, product presentations and commercial negotiations.
• Coach sales teams in prospecting, engagement and opportunity conversion.
• Collaborate with Engineering, Product and Marketing to support customer requirements.

Skills

Sales management

Business development

Technical sales

Leadership

CRM experience

Tools

CRM software

Job description

About the Role

Hong Guan Technology Sdn Bhd is looking for an ambitious, results-driven and commercially minded Sales Manager to lead our business development and sales growth initiatives.

This is a key position within our organization, responsible for identifying new business opportunities, developing strategic customer relationships, expanding our market presence and leading the sales team to achieve ambitious revenue targets.

The ideal candidate will have a strong background in B2B technical sales, business development or the electronics / technology industry, with the ability to engage customers, understand technical requirements and develop long-term business opportunities.

You will have the opportunity to work with customers across semiconductor, data center, medical, industrial automation, EV and other high-value technology sectors, while representing leading power supply and power solution brands.

Key Responsibilities

Business Development & Sales Growth

Identify, develop and close new business opportunities to drive revenue growth.

Develop and execute strategic sales plans aligned with company objectives.

Expand Hong Guan Technology's customer base and market presence across Malaysia and Southeast Asia.

Identify new market segments, applications and customer opportunities for our power supply and technology solutions.

Develop relationships with key decision-makers, engineers, procurement teams and business stakeholders.

Manage complex B2B sales cycles from initial engagement and technical discussion through quotation, negotiation and order closure.

Customer & Account Management

Build and maintain strong, long-term relationships with key customers and strategic accounts.

Understand customer requirements and work closely with customers to identify suitable technical solutions.

Lead customer meetings, business reviews, product presentations and commercial negotiations.

Ensure a high level of customer satisfaction and develop opportunities for repeat business and account expansion.

Lead, mentor and motivate the sales team to achieve revenue and business development targets.

Establish clear sales objectives, KPIs and performance expectations.

Coach sales team members in prospecting, customer engagement, quotation follow-up and opportunity conversion.

Review sales pipeline, forecasts and account activities regularly.

Manage the sales pipeline and maintain accurate sales forecasts.

Monitor sales performance, revenue, margins and customer development activities.

Conduct market and competitor analysis to identify market trends and growth opportunities.

Prepare regular sales reports and business updates for senior management.

Collaborate with management to develop pricing, market development and customer strategies.

Cross-Functional Collaboration

Work closely with Engineering, Product, Operations, Marketing and Service teams to support customer requirements.

Coordinate technical discussions, product selection, samples, testing and solution development where required.

Support new product introductions and business development initiatives.

Ensure smooth transition from opportunity development to order fulfillment and after-sales support.

What We're Looking For

Proven experience in sales management, business development or technical sales, preferably within the electronics, power supply, semiconductor or technology industry.

Demonstrated track record of developing new customers and closing B2B business opportunities.

Experience managing complex sales cycles involving engineering, procurement and management stakeholders.

Strong understanding of customer relationship management and account development.

Proven ability to lead, coach and develop a sales team.

Strong commercial awareness with good negotiation and presentation skills.

Ability to understand technical products and translate customer requirements into suitable solutions.

Experience with CRM systems, sales forecasting and pipeline management.

Strong analytical, strategic planning and problem-solving skills.

Self-motivated, target-oriented and willing to take ownership of business development activities.

Excellent communication and interpersonal skills.

Fluency in English and Mandarin Chinese is an advantage.

Experience in the semiconductor, data center, medical, industrial, EV or electronics sectors will be an added advantage.

Willingness to travel for customer visits and business development activities when required.

What We Offer

At Hong Guan Technology, we believe that our people are a key part of our growth.

We offer:

Professional training and development opportunities.

Exposure to leading international technology and power supply brands.

Opportunities to work with major customers in the semiconductor, data center, medical and industrial sectors.

A dynamic and collaborative working environment.

Supportive management and a growth-oriented company culture.

Standard employment benefits including leave entitlements and medical coverage.

About Hong Guan Technology

Hong Guan Technology Sdn Bhd is a Malaysia-based technology company specializing in power supply solutions, distribution, technical support, repair and system integration.

We work with leading international power technology manufacturers and provide solutions to customers across industries including semiconductor, data center, medical, industrial automation, EV charging and other advanced technology applications.

Our capabilities include power supply distribution, technical sales, system integration, repair and refurbishment, application support and after-sales service.

As we continue to expand our business in Malaysia and Southeast Asia, we are looking for talented and driven professionals to join our growing team.

Why Join Us?

This is more than a conventional sales management position.

You will have the opportunity to build new markets, develop strategic accounts, lead a sales team and directly contribute to the company's growth strategy.

If you are commercially driven, technically curious and passionate about building new business, we would like to hear from you.

Your application will include the following questions:

• Which of the following types of qualifications do you have?
• How many years' experience do you have as a sales manager?
• Do you have experience in a sales role?