Sales Executive - Off-Trade

The HEINEKEN Company; Johor Bahru; Sur place; MYR 39 000 - 73 000; Plein temps

Résumé du poste

The HEINEKEN Company in Malaysia is seeking a results-driven Sales Executive to drive outlet coverage and execution in Johor Bahru. You will visit customers, promote POSM, and ensure pricing compliance to hit volume targets.

You will expand MOFT and TOFT distribution, build relationships with decision-makers, and maintain accurate reporting and master data. You will thrive in a fast-paced FMCG environment, collaborating with a team to deliver superior customer outcomes while upholding high

Qualifications

• Adaptable FMCG sales professional with 2+ years in a fast-paced market.
• Excellent communication and relationship-building with outlet decision-makers.
• Strong commercial acumen and ability to drive volume and distribution.
• Analytical thinker who uses data to identify opportunities and solutions.
• Independent, reliable, and process-driven with daily reporting discipline.

Responsabilités

• Execute Heineken Steps of Visit to achieve volume, distribution, and execution targets.
• Drive promotion and visibility by deploying POSM and executing activations with pricing compliance.
• Expand MOFT and TOFT distribution across channels in assigned territory.
• Build relationships with outlet decision-makers and resolve daily operational issues promptly.
• Maintain reporting accuracy in systems, keep master data updated, and gather market intelligence.

Connaissances

FMCG sales experience

Adaptable team player

Strong communication skills

Interpersonal collaboration

Relationship building

Negotiation and customer management

Analytical and problem-solving

Results-driven and customer-focused

Integrity and accountability

Description du poste

• Execute Heineken Steps of Visit across assigned territory to achieve volume, distribution, and execution targets.
• Drive promotion & visibility excellence by deploying POSM, executing NCP & tactical activations, and ensuring pricing compliance.
• Expand distribution and outlet development across Modern Off-Trade (MOFT) and Traditional Off-Trade (TOFT) channels.
• Build trust-based relationships with key outlet decision-makers and resolve daily operational issues promptly.
• Ensure disciplined reporting by updating call outcomes accurately in system, maintaining master data, and gathering market intelligence on competitors.
  

Main Responsibilities:

• Execute Heineken Steps of Visit across assigned territory to achieve volume, distribution, and execution targets.
• Drive promotion & visibility excellence by deploying POSM, executing NCP & tactical activations, and ensuring pricing compliance.
• Expand distribution and outlet development across Modern Off-Trade (MOFT) and Traditional Off-Trade (TOFT) channels.
• Build trust-based relationships with key outlet decision-makers and resolve daily operational issues promptly.
• Ensure disciplined reporting by updating call outcomes accurately in system, maintaining master data, and gathering market intelligence on competitors.

Competencies And Skills

• Adaptable team player with FMCG sales experience, possessing a minimum of 2 years' commercial/sales experience (preferably in FMCG), proficient in English, and able to thrive in a fast-paced, evolving environment.
• Strong communication, interpersonal, and collaboration skills, with the ability to build relationships, influence stakeholders, and manage conflicts effectively.
• Strong commercial acumen and market knowledge, supported by proven selling, negotiation, and customer management capabilities.
• Analytical and problem-solving skills, able to evaluate outlet performance, identify opportunities, and develop practical business solutions.
• Results-driven and customer-focused, committed to achieving business objectives while delivering excellent customer outcomes.
• High integrity, accountability, and self-discipline, with the ability to work independently and handle responsibilities with reliability and professionalism.