Sales Executive

The HEINEKEN Company; Sibu; On-site; MYR 36,000 - 72,000; Full time

Job summary

The HEINEKEN Company is seeking a detail-oriented sales professional to manage key outlets in Malaysia. You will conduct 4-step sales calls, plan pre-call activities and ensure outlet execution aligned with EOE standards, including SKU focus, POSMs, stock display and product freshness.

This role also drives promotions and assortment optimization using contract terms to boost performance. Collaborative team player with strong communication is essential, as you will review outlet performance,

Qualifications

• Excellent communication and interpersonal skills.
• Strong collaboration and relationship-building abilities.
• Adequate analytical skills to assess outlet performance and options.
• Reliable, trustworthy with accountability.
• Adaptable to changes and innovations.

Responsibilities

• Perform 4 steps sales call to assigned customers.
• Pre-call planning and preparation.
• Execute outlet according to EOE standard with focus on SKUs, POSMs, stock display, and product freshness.
• Sell-in of promotions, innovations and assortment optimization; utilize outlet contracts to drive sales.

Skills

Communication

Interpersonal skills

Analytical skills

Team player

Adaptable to change

Job description

Key Accountabilities

• Perform 4 steps sales call to assigned customers


• Pre-call planning & preparation


• Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)


• Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance


• To-do-list –ensure follow up actions from the sales calls are captured


• Business Development
  
  
  
  • Prospecting -assess and acquire outlets, secure functions & special events
  
  
  • Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders
  
  
  • Execute & support company initiated activities
  
  
  
  


• Market Intelligence
  
  
  
  • Feedback on competitor activities
  
  
  • Maintain & update relevant outlet information
  
  
  
  

Competencies & Skills

• Good communication & interpersonal skills


• Strong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done


• Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutions


• Good team player –support ASM in managing distributors and other operational matters, provide guidance to new team members


• Reliable and trustworthy – take accountability and act with integrity


• Adaptable to changes and innovations