Sales Executive

New Cuisine Finefoods Sdn Bhd; Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

Career development opportunities

Job summary

New Cuisine Finefoods Sdn Bhd in Malaysia is seeking a dynamic Sales Executive to drive growth by expanding our customer base and strengthening relationships with restaurants, hotels, cafes, bakeries, retailers, and distributors.

You will aim to achieve monthly and annual sales targets, promote products, conduct tastings, coordinate orders and deliveries, and ensure excellent service through close collaboration with internal teams.

Qualifications

• Minimum 5 years of experience in a sales or customer-facing role, preferably in the F&B industry.
• Strong communication and interpersonal skills to build rapport.
• Proven track record of achieving and exceeding sales targets.
• Excellent negotiation and problem-solving skills.

Responsibilities

• Achieve monthly and annual sales targets.
• Develop new business opportunities and visit customers regularly.
• Promote products and provide suitable product solutions; conduct tastings/demonstrations.
• Coordinate orders and deliveries with internal teams to ensure smooth operations.
• Follow up on customer enquiries, feedback and payments; maintain relationships and records.
• Identify opportunities to increase product penetration and customer purchases.

Skills

Sales experience

Communication

Negotiation

Problem solving

Detail oriented

Job description

We are seeking a dynamic and goal-oriented Sales Executive to join our team at New Cuisine Finefoods Sdn Bhd. As a Sales Executive, you will play a crucial role in driving the growth and success of our business by engaging with existing clients and expanding our customer base. This full-time position offers an exciting opportunity to work for a leading company in the F&B industry.

The Sales Executive is responsible for driving sales growth by developing new customers, managing existing accounts, promoting company products, and achieving assigned sales targets. The role requires strong customer relationship management, market development, and effective coordination with internal teams to ensure excellent customer service and business growth.

1. Sales & Business Development

• Achieve assigned monthly and annual sales targets.
• Identify and develop new business opportunities within the assigned territory.
• Visit customers regularly to maintain strong relationships and understand their business needs.
• Introduce company products and provide suitable product solutions to customers.
• Follow up on sales leads and convert opportunities into successful sales.
• Participate in exhibitions, trade shows, and promotional events to expand market reach.

2. Customer Relationship Management

• Maintain good relationships with existing customers, including restaurants, hotels, cafes, bakeries, retailers, and distributors.
• Understand customer requirements and provide professional recommendations.
• Handle customer enquiries, feedback, and complaints promptly.
• Ensure high levels of customer satisfaction and retention.
• Develop long‑term partnerships with key accounts.

3. Product Promotion & Market Development

• Promote new products, brands, and company promotions to customers.
• Conduct product presentations, tastings, and demonstrations when required.
• Gather market feedback and competitor information.
• Identify opportunities to increase product penetration and customer purchases.
• Support brand activation activities to enhance visibility and awareness.
• Prepare daily customer visit schedule in Sharepoint
• Maintain accurate customer records and sales pipeline updates.
• Monitor sales performance against targets.

5. Order & Delivery Coordination

• Coordinate with customer service, warehouse, and logistics teams to ensure smooth order processing and delivery.
• Follow up on customer orders, product availability, and delivery schedules.
• Ensure accurate communication of customer requirements.
• Monitor stock levels and recommend forecast orders to avoid shortages.

6. Payment Collection & Credit Control

• Follow up with customers on outstanding payments.
• Support the Finance Department in maintaining healthy account receivables.
• Ensure customers comply with agreed payment terms.
• Monitor credit limits and highlight potential risks to management.

7. Compliance & Administration

• Ensure compliance with company policies, SOPs, and regulatory requirements.
• Maintain proper documentation of contracts, agreements, and customer records.
• Adhere to ethical sales practices and company code of conduct.

8. Additional Duties / Ad‑hoc Tasks

• Undertake other assignments as directed by management to support overall business objectives.

What we’re looking for

• Minimum 5 years of experience in a sales or customer‑facing role, preferably in the F&B industry
• Strong communication and interpersonal skills with the ability to build rapport with clients
• Proven track record of achieving and exceeding sales targets
• Excellent negotiation and problem‑solving skills
• A self‑motivated and driven individual with a keen eye for detail

What we offer

At New Cuisine Finefoods Sdn Bhd, we are committed to providing our employees with a rewarding and fulfilling work experience. As a Sales Executive, you can look forward to:

• Competitive salary and performance‑based incentives
• Comprehensive medical & Insurance benefits
• Opportunities for career advancement and professional development
• Supportive and collaborative work environment
• Team‑building activities and social events

About us

New Cuisine Finefoods Sdn Bhd is a leading provider of high-quality food products in the Malaysian market. With over a decade of experience, we are dedicated to delivering exceptional customer service and innovative solutions to our clients. Our company is built on a foundation of values such as integrity, excellence, and a passion for food. Join us and be a part of our continued growth and success.