Sales Manager

Chefs' Partner Sdn Bhd; Petaling Jaya; On-site; MYR 100,000 - 167,000; Full time

Job summary

Chefs' Partner is seeking a seasoned Sales Leader to head the Sales team and craft strategies that drive sales, revenue and margin targets. You will cultivate new customers, markets, and business opportunities while managing key accounts and fostering strong customer relationships.

You will oversee brand development, product launches, pricing insights, and performance reporting, collaborating closely with Marketing, suppliers and other departments to sustain growth.

Qualifications

• Experience leading a Sales team, preferably in the F&B or food industry.
• Proven track record in achieving sales targets and business growth.
• Strong leadership, communication, presentation and negotiation skills.
• Good commercial, reporting and budgeting skills.
• Good knowledge and interest in food / hospitality industry.

Responsibilities

• Lead and manage the Sales team
• Develop strategies to achieve sales, revenue and margin targets
• Develop new customers, markets and business opportunities
• Manage key accounts and customer relationships
• Drive brand development and new product launches
• Monitor pricing, competitors, market trends and sales performance
• Prepare sales forecasts, budgets and reports
• Work closely with Marketing, suppliers and other departments
• Monitor stock, slow-moving products and product clearance
• Set KPIs and ensure sales team performance

Skills

Leadership

Sales management

Negotiation

Communication

Budgeting

Job description

Lead and manage the Sales team, developing strategies to achieve sales, revenue and margin targets. You will develop new customers, markets and business opportunities, manage key accounts and customer relationships, and drive brand development and new product launches. You will monitor pricing, competitors, market trends and sales performance, prepare sales forecasts, budgets and reports, and work closely with Marketing, suppliers and other departments. You will also monitor stock, slow-moving products and product clearance, set KPIs and ensure sales team performance, and support the Managing Director in commercial and strategic planning.

Key responsibilities

• Lead and manage the Sales team
• Develop strategies to achieve sales, revenue and margin targets
• Develop new customers, markets and business opportunities
• Manage key accounts and customer relationships
• Drive brand development and new product launches
• Monitor pricing, competitors, market trends and sales performance
• Prepare sales forecasts, budgets and reports
• Work closely with Marketing, suppliers and other departments
• Monitor stock, slow-moving products and product clearance
• Set KPIs and ensure sales team performance

About you

• Experience in managing a Sales team, preferably within the F&B or food industry.
• Experience in the frozen food industry will be an added advantage
• Proven track record in achieving sales targets and business growth
• Strong leadership, communication, presentation and negotiation skills
• Good commercial, reporting and budgeting skills
• Good knowledge and interest in food / hospitality industry
• Results-driven, proactive and good at problem-solving
• Able to work in a fast-paced and challenging environment

About us

Chefs' Partner is a premium food importer and distributor. We serve fine-dining and casual-dining restaurants, hotels, and modern trade across Malaysia. Our name reflects our dedication to professional chefs and modern trade experts who demand excellence. We combine our extensive team expertise, advanced technology, and a robust supply network to provide the finest products and exceptional service. Chefs' Partner is committed to being a trusted partner in the culinary world, ensuring that our clients receive the best in quality and service.