Sales Representative/ Senior Sales Representative (Upper Southern Region)

Desa Southern Agency Sdn Bhd; Negeri Sembilan; On-site; MYR 36,000 - 60,000; Full time

Job summary

Desa Southern Agency Sdn Bhd is seeking a Sales Representative/Senior Sales Representative to drive sales, expand distribution, and ensure strong product visibility across the Upper Southern Region. The role involves achieving targets, developing customer relationships, and executing sales and trade marketing activities.

The candidate will monitor performance, manage stock and merchandising, and collaborate with credit control to ensure timely collections.

Qualifications

• Strong communication, negotiation and customer relationship skills are required.
• Target-oriented and self-motivated with a strong sales drive.

Responsibilities

• Achieve monthly, quarterly and annual sales targets in volume and value.
• Monitor sales performance daily, weekly and monthly against targets.
• Identify new business opportunities and expand customer coverage within the territory.
• Execute trade marketing and promotional activities to drive product sales.
• Support sell-in and sell-out targets for Key Accounts and Non-Key Accounts.
• Develop and maintain relationships with retailers, distributors, wholesalers and key accounts.
• Conduct regular customer visits to monitor stock levels, needs, and market trends.

Skills

Communication

Negotiation

Customer relations

Sales drive

Time management

Education

Diploma or Bachelor's in Sales/Marketing/BA/Business

Job description

Sales Representative/ Senior Sales Representative (Upper Southern Region)

Drive sales, expand distribution, manage customers and ensure strong product visibility across assigned territories.

Job Description

We are looking for a motivated and results-driven Sales Representative / Senior Sales Representative to join our Commercial team.

The successful candidate will be responsible for achieving sales targets, expanding market coverage and distribution, developing strong customer relationships, ensuring product availability and visibility, and executing sales and trade marketing activities within the assigned territory.

Key Responsibilities

• Achieve monthly, quarterly and annual sales targets in terms of volume and value.
• Monitor daily, weekly and monthly sales performance against targets.
• Identify new business opportunities and expand customer coverage within the assigned territory.
• Execute trade marketing and promotional activities to drive product sales.
• Support sell-in and sell-out targets for Key Accounts and Non-Key Accounts.
• Develop and maintain strong relationships with retailers, distributors, wholesalers and key accounts.
• Conduct regular customer visits to monitor stock levels, customer needs, competitor activities and market trends.
• Ensure 100% coverage and required call frequency for assigned customers.
• Ensure product availability, visibility and proper merchandising at customer outlets and store rooms.
• Build strong working relationships with store managers and outlet staff.
• Address customer enquiries and resolve complaints professionally.
• Negotiate pricing, terms and business arrangements with customers within the assigned territory.
• Work closely with Credit Control to monitor customer credit limits and outstanding collections.
• Participate in trade shows, events, sampling activities and other promotional activities.
• Monitor market trends and competitor activities to identify business growth opportunities.
• Collect and process customer orders accurately and efficiently.
• Coordinate with Supply Chain, Logistics and relevant departments to ensure timely product delivery.
• Check stock balance during customer visits and communicate replenishment requirements.
• Conduct stock counts and maintain healthy inventory levels.
• Monitor stock expiry, damaged products and inventory conditions.
• Take appropriate action to minimise out-of-stock and overstock situations.
• Monitor sales performance, activities, market trends and customer feedback.
• Manage sales budgets and trade expenses within the assigned territory.
• Ensure proper product placement according to planograms and brand guidelines.
• Maintain clean, attractive and well-organised product shelves and displays.
• Install and maintain POS materials, promotional signage and secondary displays.
• Monitor product expiry dates and remove damaged or expired products.
• Identify opportunities to improve product placement and secure additional shelf space.
• Ensure consistent execution of merchandising standards across assigned outlets.

Reporting & Documentation

• Prepare daily and weekly sales reports, store inventory reports and collection reports.
• Maintain accurate records of customer visits, sales performance, inventory and customer activities.
• Provide market insights and feedback on customer needs, competitor activities and market developments.
• Take and submit documents of sales execution, merchandising and competitor activities during daily customer visits.
• Perform other duties, tasks and projects assigned by the immediate superior as required.

Requirements

• Diploma or Bachelor's Degree in Sales, Marketing, Business Administration, Business Management or a related field.
• Relevant experience in sales, FMCG, distribution, retail or related industries will be an advantage.
• Candidates with relevant sales experience and strong commercial results may also be considered.
• Strong communication, negotiation and customer relationship management skills.
• Target-oriented, proactive and self-motivated with a strong sales drive.
• Able to develop and maintain good relationships with customers and business partners.
• Good understanding of sales activities, merchandising, distribution and territory management.
• Able to analyse sales performance, market trends and competitor activities.
• Good organisational skills with the ability to manage multiple customer accounts and priorities.
• Willing to travel extensively within the assigned territory.
• Possess a valid driving licence and own transportation.
• Able to work independently and meet sales targets within tight timelines.