Sales Executive

BWY HOLDINGS SDN. BHD.; Shah Alam; On-site; MYR 45,000 - 78,000; Full time

Job summary

Bake With Yen is a leading baking ingredients retailer in Malaysia, supplying ingredients, premixes, accessories and tools through 89 stores nationwide. The company maintains its Food Service team to meet growing demand and offers baking classes across select locations.

We seek a field sales professional to drive new business in the food-service sector and manage key customer relationships. You will pitch bakery offerings, negotiate terms, and support customers with product knowledge and order

Qualifications

• 1 to 3+ years experience in food-service, retail, or business-to-business (B2B) sales
• Strong interpersonal and persuasion skills for pitching products and resolving client complaints
• Valid driver’s license and reliable transport for field visits and territory route sales
• Familiarity with basic inventory

Responsibilities

• Find new business clients (cafes, grocers, and restaurants) and pitch bakery offerings
• Maintain positive relationships with existing clients, process reorders, and handle inquiries
• Explain ingredients, daily specials, and custom order options to buyers
• Negotiate pricing, delivery schedules, and credit terms while securing signed agreements
• Track local competitor pricing, consumer food trends, and seasonal demands

Skills

New business development

B2B sales

Client relationship management

Negotiation

Persuasion

Job description

This role involves finding new business clients in the food service sector (cafes, grocers, and restaurants) and pitching bakery offerings, while maintaining positive relationships with existing clients and processing reorders.

Key responsibilities

Find new business clients (cafes, grocers, and restaurants) and pitch bakery offerings

Maintain positive relationships with existing clients, process reorders, and handle inquiries

Explain ingredients, daily specials, and custom order options to buyers

Negotiate pricing, delivery schedules, and credit terms while securing signed agreements

Track local competitor pricing, consumer food trends, and seasonal demands

About you

1 to 3+ years experience in food-service, retail, or business-to-business (B2B) sales

Strong interpersonal and persuasion skills for pitching products and resolving client complaints

Valid driver's license and reliable transport for field visits and territory route sales

Familiarity with basic inventory

WE PROVIDE YOU WITH QUALITY PRODUCTS AT COMPETITIVE PRICES.

Bake With Yen specializes in the manufacture, supply & distribution and retail of baking ingredients, premixes, accessories and tools.

We are passionate about what we do, we produce our own baking products under the brand Bake With Yen and in-house brands such as Butteria, Butterich, Cottura, Good Earth and Mama Lena in accordance with the HACCP Based Food Safety System and MeSTI and over 300 of our products are HALAL certified by JAKIM.

At the same time we continuously searching for new and innovative products around the world to bring the best in quality at affordable prices to cater to home baking enthusiasts, professional chefs and food businesses.

Opening its first retail store in 1987 at Taman Tun Dr. Ismail, Kuala Lumpur, Bake With Yen now is the leading baking ingredients retail stores in Malaysia with 89 retail stores in Malaysia and counting.

We also offer baking classes for all skill levels at selected retail stores with the aim to share the latest recipes and baking techniques within the baking-sphere. In addition, we established a dedicated Food Service team in 2018 to meet the ever-growing needs of food and beverage business.

So come in and shop for your baking needs!

About The Company

WE PROVIDE YOU WITH QUALITY PRODUCTS AT COMPETITIVE PRICES.

Bake With Yen specializes in the manufacture, supply & distribution and retail of baking ingredients, premixes, accessories and tools.

We are passionate about what we do, we produce our own baking products under the brand Bake With Yen and in-house brands such as Butteria, Butterich, Cottura, Good Earth and Mama Lena in accordance with the HACCP Based Food Safety System and MeSTI and over 300 of our products are HALAL certified by JAKIM.

At the same time we continuously searching for new and innovative products around the world to bring the best in quality at affordable prices to cater to home baking enthusiasts, professional chefs and food businesses.

Opening its first retail store in 1987 at Taman Tun Dr. Ismail, Kuala Lumpur, Bake With Yen now is the leading baking ingredients retail stores in Malaysia with 89 retail stores in Malaysia and counting.

We also offer baking classes for all skill levels at selected retail stores with the aim to share the latest recipes and baking techniques within the baking-sphere. In addition, we established a dedicated Food Service team in 2018 to meet the ever-growing needs of food and beverage business.

So come in and shop for your baking needs!