Sales Executive

KHIND Malaysia; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

KHIND Malaysia is seeking a results-driven Sales Executive to join our growing team in Malaysia. You will drive sales growth, foster strong business partnerships, and expand market opportunities across assigned territories and channels.

This role requires a proactive, customer-focused approach and the ability to translate market insights into tangible results. You will engage with dealers, distributors, retailers, and partners, negotiate deals, analyze market trends, and collaborate with

Qualifications

• Diploma/Degree in Business Administration, Marketing, Sales, Management, or related discipline.
• 2–5 years of experience in Sales, Business Development, Key Account Management, or related roles.
• Experience in consumer electronics, home appliances, FMCG, retail, distribution is a plus.
• Strong commercial sense with a drive to hit targets and results.

Responsibilities

• Drive sales growth and develop strong business partnerships across territories and channels.
• Identify and develop new business opportunities, customers, channels, and markets.
• Negotiate pricing, promotions, trade terms, and commercial agreements with partners.
• Manage and grow assigned accounts, dealers, distributors, retailers, and other partners.
• Track KPIs, sales forecasts, and performance; prepare market updates for management.
• Coordinate with Marketing, Product, Finance, and Customer Service teams to support initiatives.
• Participate in exhibitions, roadshows, product launches, and customer events as needed.
• Ensure timely execution of campaigns and promotions at the ground level.

Skills

Negotiation

Communication

Relationship-building

Analytical thinking

Problem-solving

Travel readiness

Education

Diploma/Degree in Business, Marketing, Sales or related

Tools

Microsoft Office

Excel

PowerPoint

Job description

We are looking for a results-driven and commercially minded Sales Executive to join our growing team.

In this role, you will be responsible for driving sales growth, developing strong business partnerships, and expanding market opportunities across assigned territories and channels. You will work closely with our business partners, internal commercial teams, and cross-functional stakeholders to maximise sales performance, strengthen market presence, and achieve our business objectives.

This is an exciting opportunity for someone who enjoys meeting customers, developing new business, negotiating deals, analysing market trends, and turning opportunities into results.

Key Responsibilities:

1. Drive Sales & Business Growth

• Develop and execute effective sales strategies to achieve sales, revenue, and profitability targets.
• Manage and grow assigned territories, accounts, dealers, distributors, retailers, or business partners.
• Identify and develop new business opportunities, customers, channels, and markets to expand the company's presence.
• Build strong, long-term relationships with key business partners and customers.

2. Develop the Market & Identify Opportunities

• Analyse market trends, consumer behaviour, competitor activities, pricing, and product movements to identify business opportunities.
• Gather market intelligence and translate insights into actionable sales strategies.
• Identify gaps in the market and recommend opportunities for new products, promotions, channels, or customer segments.
• Monitor competitor products, pricing, promotions, and distribution strategies.

3. Manage Business Partners & Key Accounts

• Maintain strong relationships with dealers, distributors, retailers, key accounts, and other business partners.
• Conduct regular customer visits and business reviews to understand customer needs and identify opportunities for growth.
• Negotiate pricing, promotions, trade terms, sales campaigns, and commercial agreements with business partners.
• Ensure effective execution of promotional campaigns and sales initiatives at the ground level.
• Track sales performance, KPIs, sell-in/sell-out performance, inventory levels, and market coverage.
• Analyse sales results and proactively recommend corrective actions where required.
• Prepare sales forecasts, business reports, market updates, and performance reviews for management.
• Ensure sales activities are aligned with company targets, budgets, and profitability objectives.

5. Product & Category Management

• Develop strong knowledge of the company's consumer electronics and home appliance products, including product features, benefits, positioning, and competitive advantages.
• Work closely with Product and Marketing teams to support new product launches, product campaigns, and market activation.
• Provide market and customer feedback to internal teams to support future product and business development.

6. Cross-Functional Collaboration

• Work closely with Marketing, Product Management, Supply Chain, Finance, Customer Service, and other relevant teams to ensure smooth execution of sales initiatives.
• Coordinate closely with internal stakeholders on product availability, promotions, pricing, forecasting, and customer requirements.
• Contribute to continuous improvement of sales processes and commercial strategies.

7. Customer Experience

• Act as a key point of contact for customers and business partners.
• Resolve customer issues, enquiries, and complaints promptly and professionally.
• Ensure a high level of customer satisfaction while balancing customer needs with company policies and commercial objectives.

8. Other Responsibilities

• Participate in exhibitions, roadshows, product launches, customer events, and other sales or marketing activities when required.
• Undertake any other duties and responsibilities assigned by management from time to time.

What We're Looking For:

• Diploma/Degree in Business Administration, Marketing, Sales, Management, or a related discipline.
• 2–5 years of experience in Sales, Business Development, Key Account Management, or related commercial roles.
• Experience in consumer electronics, home appliances, FMCG, retail, distribution, or related industries will be an added advantage.
• Strong commercial sense with a passion for driving sales and achieving targets.
• Good negotiation, communication, presentation, and relationship-building skills.
• Strong analytical and problem-solving abilities.
• Proactive, independent, and comfortable working in a fast-paced, target-driven environment.
• Willingness to travel for customer visits, business meetings, and market development activities.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.