Sales Development Representative

Ad Astra Consultants; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Ad Astra Consultants is seeking a motivated Sales Development Representative (SDR) to drive pipeline growth for our CPaaS business in Malaysia. The role will identify and engage prospective customers, qualify opportunities, and collaborate with Account Executives and marketing to generate high-quality sales opportunities.

You will lead research, outreach across email, phone and LinkedIn, maintain accurate CRM records, and help refine messaging and go-to-market strategies while hitting monthly

Qualifications

• Experience in SaaS or CPaaS sales is preferred
• Strong communication and relationship-building skills
• Ability to engage with both business and technical stakeholders
• Familiarity with outbound sales cadences and multi-channel outreach
• Comfortable working in a fast-paced environment

Responsibilities

• Lead generation and prospecting from target accounts across industries
• Identify and research target accounts and build prospect lists
• Conduct outbound outreach via email, phone, LinkedIn and other channels
• Qualify opportunities and schedule discovery meetings for Account Executives
• Maintain accurate CRM records and track activity, forecasts, and notes
• Collaborate with marketing, sales, and solutions engineering teams

Skills

Lead generation

Prospect research

CRM proficiency

Communication

Stakeholder engagement

Time management

Tools

Salesforce

HubSpot

Job description

We are seeking a motivated Sales Development Representative (SDR) to drive pipeline growth for our Communications Platform as a Service (CPaaS) business. The SDR will identify and engage prospective customers, qualify opportunities, and work closely with Account Executives and marketing teams to generate high-quality sales opportunities.

Location: Malaysia

Key Responsibilities

• Lead Generation & Prospecting
• Identify and research target accounts across industries such as fintech, banking, e-commerce, healthcare, logistics, and telecommunications.
• Build and maintain prospect lists using CRM tools, LinkedIn, industry databases, and marketing-generated leads.
• Conduct outbound outreach via email, phone, LinkedIn, and other channels.
• Lead Qualification
• Engage prospects to understand their business needs, communication challenges, and digital transformation initiatives.
• Identify decision-makers, influencers, and technical stakeholders.
• Schedule discovery meetings and product demonstrations for Account Executives.
• Ensure qualified opportunities are accurately documented and progressed within the CRM.
• Collaborate closely with marketing, sales, and solutions engineering teams.
• Stay informed about CPaaS trends, competitors, pricing models, and emerging technologies such as WhatsApp Business, RCS, conversational AI, and authentication APIs.
• Provide feedback from customer conversations to help refine messaging and go-to-market strategies.
• Performance & Reporting
• Achieve monthly and quarterly targets for meetings booked, qualified opportunities created, and pipeline contribution.
• Maintain accurate activity records, forecasts, and notes within the CRM.

Required Qualification

• s1–3 years of experience in sales development, business development, inside sales, or a related role
• .Experience in SaaS, CPaaS, cloud communications, telecom, or technology sales is preferred
• .Strong communication, presentation, and relationship-building skills
• .Comfortable engaging with both business and technical stakeholders
• .Familiarity with CRM platforms such as Salesforce and HubSpot
• .Ability to manage multiple prospects and prioritize effectively in a fast-paced environment

.Preferred Qualification

• sKnowledge of messaging APIs, SMS, voice, WhatsApp Business, authentication, or customer engagement platforms
• .Experience selling into enterprise or mid-market organizations
• .Understanding of API-based products and cloud technologies