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Lakeland Fire + Safety in Malaysia is seeking a Sales Coordinator to streamline day-to-day commercial operations, connecting internal teams with distributors and customers. You will coordinate orders, prepare accurate reports and dashboards, support product information, pricing updates, and promotional materials.
The role requires a Bachelor's degree and 2–4 years in sales coordination or related fields, with strong English communication and cross-functional teamwork.
For over forty years, Lakeland Fire + Safety has provided quality protective solutions for the most critical applications, answering the call to protect the world’s workers, first responders, and communities.
Every Lakeland team member is joined in our pursuit of a noble mission: Protecting Your People. We’re proud to offer a platform for innovative designers, developers, and industry experts as they lead the charge to shape global worker safety.
With a robust, growing product portfolio, Lakeland Fire + Safety’s vision prioritizes the availability of high-quality PPE and simplifies the process of selecting protective apparel with proven data‑backed products. At Lakeland, every part of our organization is centered around Protecting Your People.
About the role
The sales Coordinator supports day‑to‑day commercial operations, ensuring smooth communication between internal teams, distributors, and customers. This role focuses on sales administration, reporting accuracy, order coordination, and supporting the execution of sales programs across assigned markets.
Key responsibilities
Coordinate daily sales operations including order processing, delivery follow‑ups, and documentation.
Prepare and maintain sales reports, dashboards, and performance summaries with high accuracy.
Support distributor partners with product information, pricing updates, promotional materials, and compliance documents.
Assist the senior regional sales manager in organizing meetings, training sessions, and business reviews.
Coordinate with customer service team.
Ensure all sales activities follow company policies, commercial guidelines, and technical standards.
Handle customer inquiries and escalates issues to the appropriate departments.
Support execution of marketing campaigns, trade promotions, and product launches.
About you
Bachelor's degree in business, Marketing, Administration, or related field.
2–4 years of experience in sales coordination, customer service, or commercial operations (Safety PPE business preferred).
Excellent communication skills in English.
High attention to detail, strong organizational skills, and ability to manage multiple tasks.
Comfortable working with cross‑functional teams (sales, logistics, technical, marketing).
Ability to work independently with a sense of ownership and passion.
Experience working with regional distributors or multi‑country operations.
Knowledge of sales forecasting, inventory management, or basic financial concepts.
Ability to prepare clean, professional presentations and reports.
Reliable, proactive, and solution‑oriented with strong follow‑through and commitment to accuracy.