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Ltria Benefits Sdn Bhd in Kuala Lumpur is seeking a Sales and Merchant Acquisition Specialist to drive market expansion in Malaysia. You will source, pitch, and close new B2B accounts and merchant partnerships for our HR Tech SaaS platform, engaging business owners, HR Directors, and C-level executives.
Responsibilities include building an outbound pipeline, managing the full sales cycle from prospecting to closing, and aligning pricing with prospect needs to accelerate digital HR transformation
We are seeking a Sales and Merchant Acquisition Specialist to spearhead market expansion in Malaysia. In this role, you will be responsible for sourcing, pitching, and closing new B2B accounts and merchant partnerships for our HR Tech SaaS platform. Your primary target will be local Small and Medium Enterprises (SMEs) and mid-market corporates, engaging business owners, HR Directors, and C-level executives to modernise their employee benefits programme.
Key responsibilities
Build and execute an active outbound pipeline through cold outreach, professional networking, local industry events, and referrals
Own the entire sales cycle—from prospecting, cold calling, and conducting product demonstrations to price negotiations and closing agreements
Target Malaysia's SME sectors that are ripe for digital HR transformation
Conduct deep discovery to align SaaS pricing plans against the prospect's legacy operational overhead
Ensure clean handovers to the Account Management/Customer Success team post-signing
Source, qualify, and pitch to target merchants and business owners through cold outreach, networking, and industry channels
Understand a merchant's business model to present tailored ecosystem solutions that increase their sales or improve efficiency
Guide newly acquired merchants through the setup process to ensure quick, seamless platform activation
Track active merchant health, transaction volumes, and performance metrics to identify opportunities for revenue growth
Introduce new product features, value-added services, or premium packages to expand account value while proactively mitigating churn risks
About you
3–6 years of experience in B2B sales, merchant acquisition, account management, or partnership development, preferably with a background in SaaS, Fintech, or HR Tech inside the Malaysian market
Strong consultative selling skills paired with analytical mindset needed to read account performance data
Deep, working familiarity with local employment practices and the challenges faced by Malaysian HR teams
Excellent written and verbal communication in English and Bahasa Malaysia
Ability to speak local dialects is highly advantageous for navigating local SME segments
Competitive base salary paired with a performance-tied commission/bonus structure
Annual leave and family leave
Medical insurance
Employee flexible benefits (gym, travel, etc.)