Media Buyer

BettingJobs; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

BettingJobs in Malaysia is seeking an experienced Media Buyer to manage multi-channel advertising campaigns across Facebook, Google, TikTok, and other traffic sources. You will optimize campaigns based on data insights to drive ROAS, lower CPA, and improve CTR.

Ideal candidates have 2–3 years of hands-on paid social experience, strong analytics, and familiarity with Meta Pixel, GA4, and conversion tracking. This role expects a dynamic, fast-paced agency environment and adaptability.

Qualifications

• 2–3 years managing paid social media campaigns.
• Strong understanding of funnels and audience segmentation.
• Proven ability to improve ROAS and lower CPA.

Responsibilities

• Create, monitor, analyze, and optimize campaigns across Facebook, Google, TikTok, and other sources.
• Measure campaign performance and optimize ROAS, CPA, and CTR.
• Execute full-funnel campaigns aligned with brand objectives.
• Prepare performance reports with actionable insights.
• Monitor budgets and adjust bids to improve ROI.
• Collaborate with creative, copy, and PM teams.
• Identify and test new platforms and trends.
• Ensure timely deliverables aligned with KPIs.

Skills

Paid social

Data analysis

Tools

Facebook Ads

Google Ads

TikTok Ads

Job description

BettingJobs is partnering with an online gaming brand in Malaysia to find an experienced and fast-moving Media Buyer to join their team.

This is a great opportunity for someone who thrives in a dynamic environment and loves to execute high-performing multi-channel campaigns.

Responsibilities

• Create, monitor, analyze, and optimize performance marketing campaigns across multiple platforms such as Facebook Ads, Google Ads, TikTok Ads, and other relevant traffic sources.
• Measure the effectiveness of marketing strategies, optimize campaigns based on data insights, and drive continuous improvements in ROAS, CPA, CTR, and conversion rates.
• Execute full-funnel marketing campaigns, ensuring ads are strategically structured, creatively aligned, and performance-driven to meet client objectives.
• Prepare detailed and structured performance reports for management and clients, translating data into clear insights and actionable next steps.
• Monitor campaign budgets closely and optimize return on investment (ROI) by adjusting bids, targeting strategies, and creative direction accordingly.
• Collaborate with cross-functional teams, including creative, copywriting, and project management, to ensure campaigns are aligned with brand positioning and performance goals.
• Identify and experiment with new advertising platforms, tools, and emerging trends to unlock additional growth opportunities.
• Manage and execute marketing projects efficiently, ensuring deliverables are completed on time and aligned with campaign timelines and KPIs.

Requirements

• At least 2-3 years of hands-on experience managing paid social media advertising platforms (Facebook Ads, Google Ads, TikTok Ads, etc.).
• Strong understanding of digital marketing principles, performance funnels, audience segmentation, and paid media strategies.
• Proven ability to analyze data, identify trends, and optimize campaigns to improve ROAS and lower CPA.
• Experience with A/B testing frameworks and performance scaling strategies.
• Familiarity with tracking tools such as Meta Pixel, Google Analytics (GA4), and conversion tracking setup is a strong advantage.
• In-depth knowledge of Malaysia's digital and social media landscape, with awareness of trends and algorithm updates.
• Fluent in both verbal and written communication with strong stakeholders collaboration and reporting skills.
• Strong ownership mindset, critical thinking ability, and adaptability in a fast-paced agency environment.
• Flexibility to put in extra hours when necessary to meet campaign deadlines or urgent optimization needs.
• A genuine passion for driving business growth and creating measurable impact through well-executed advertising strategies.