Retail Marketing Manager

Evolut Holdings Pte. Ltd.; Kuala Lumpur; On-site; MYR 60,000 - 75,000; Full time

Job summary

Evo Commerce in Kuala Lumpur is seeking a Retail Marketing Executive to drive traffic, conversion, and brand engagement through offline campaigns and in-store activations. You will bridge Online Marketing and Retail Operations, plan retail-only promotions, coordinate with VM, Retail Trainer, and mall teams, and ensure messaging stays on-brand across channels.

This role offers hands-on experience across planning, execution, and measurement of campaigns, with a focus on building STRYV brand

Responsibilities

• Plan and execute retail-exclusive campaigns, promotions, and thematic events to drive store traffic and sales.
• Collaborate closely with the Online Marketing team to align offline and online promotion timelines, hero SKUs, and messaging.
• Develop clear campaign mechanics and key product focus for offline stores (e.g., Spend & Reward, Festive Bundle, Launch Offer).
• Partner with Retail Operations and Retail Trainer to brief stores on campaign highlights, storytelling, and execution focus.

Job description

Evo Commerce is a DTC house of brands. We build premium affordable supplements & personal care products for millennials and Gen Z. We’re currently operating in 3 core markets. We have past experience working in big tech companies which includes Grab, Google, Shopee, Zalora, Fave, Himalaya, Foodpanda, Carousell, etc.

We’re backed by global institutional investors which includes GSR, Bonjour Holding (Listing No. 0653.HK), SparkLab Ventures, Paragon Capital, Farquhar Ventures, East Ventures and super angels which includes founders Carro, ShopBack, Carousell, Razer, Prism+, etc.

Our hero product, bback, is currently one of the fastest growing CPG brands in SEA and is loved by bankers, traders, influencers and bartenders with a high efficacy rate against hangover post drinking. Our personal care brand Stryv, is loved by hundreds of thousands of consumers across the region.

We’re big advocates of direct-to-consumer brands, and believe in the new world (Post-COVID), consumers buy directly from global brands through digital native storefront, bypassing distributors, wholesalers and retailers. This means commerce and information are more efficient, and the implication to the end customer is that product quality goes up and cost of goods are reduced drastically. We want to be the catalyst for this paradigm shift within the health and beauty industry.

Purpose of Role

The Retail Marketing Executive drives offline store traffic, conversion, and brand engagement through impactful retail campaigns and in-store activations.

This role bridges Online Marketing and Retail Operations, ensuring that STRYV’s offline stores mirror the same energy, precision, and storytelling seen online.

Responsible for planning, coordinating, and executing store-level marketing initiatives that strengthen brand awareness and deliver measurable business results.

Key Responsibilities

1. Campaign & Promotion Planning (Offline)

• Plan and execute retail-exclusive campaigns, promotions, and thematic events to drive store traffic and sales.
• Collaborate closely with the Online Marketing team to align offline and online promotion timelines, hero SKUs, and messaging.
• Develop clear campaign mechanics and key product focus for offline stores (e.g., Spend & Reward, Festive Bundle, Launch Offer).
• Partner with Retail Operations and Retail Trainer to brief stores on campaign highlights, storytelling, and execution focus.

2. In-Store Activation & Customer Engagement

• Plan and coordinate product-focused in-store activations and experiential events that highlight STRYV’s grooming and personal-care innovations.
• Manage vendors or suppliers related to activation setup and logistics, ensuring timely and cost-efficient delivery.
• Collaborate with VM and Retail Operations to ensure activation layout and execution reflect STRYV’s brand standards.
• Evaluate activation impact through sales uplift, customer engagement, and store feedback.

3. Collaboration with Cross-Functional Teams

• Partner with Online Marketing to synchronize product focus, messaging, and campaign dates across online and offline channels.
• Coordinate with VM on in-store visual adaptation, layout, and print production of campaign materials.
• Work with the Retail Trainer to ensure campaign storytelling and product knowledge are effectively cascaded to store teams.
• Collaborate with Retail Operations to ensure store readiness, stock availability, and consistent execution.
• Liaise with mall marketing teams for joint promotions, store launch visibility, or tenant highlight opportunities.
• Prepare concise campaign briefs detailing promotion mechanics, hero SKUs, and key communication points for internal and VM reference.
• Ensure all campaign wording, pricing, and promotional information are accurate and aligned with brand guidelines.
• Maintain an updated Retail Campaign Calendar and archive of past activations and key learnings.
• Ensure timely sharing of all communication kits and updates with stores before campaign start.

5. Data, Reporting & Analysis

• Track and analyze campaign performance through sales uplift, traffic trends, and GWP redemption rates.
• Conduct post-campaign reviews with learnings, results, and improvement recommendations.
• Work with Finance and Retail Ops to manage campaign budgets, supplier costs, and promotional ROI.
• Prepare monthly reports for the Head of Retail & Head of Marketing summarizing campaign performance and upcoming initiatives.

6. Store Launches & Local Marketing

• Support new store openings through launch campaigns, local collaborations, and awareness-building promotions.
• Coordinate with mall marketing teams for joint visibility opportunities, tenant events, and launch coverage.
• Ensure new stores are supported with relevant campaign materials and opening offers that attract footfall and build local awareness.