Head of Strategy

Evo Commerce; Kuala Lumpur; On-site; MYR 300,000 - 600,000; Full time

Job summary

Stryv is seeking a Head of Strategy in Malaysia to shape the long-term strategy and translate priorities into measurable outcomes. You will collaborate across functions to identify growth opportunities, drive transformations, and influence executive decisions.

This leadership role demands commercial acumen and a track record of delivering strategic initiatives in FMCG/e-commerce. As Head of Strategy, you will oversee market analysis, business planning, and cross-functional projects, partnering

Qualifications

• 8–12 years of experience in corporate strategy, management consulting, or similar leadership roles.
• Experience in FMCG, consumer brands, retail, or e‑commerce is highly preferred.
• Proven ability to lead cross‑functional strategic initiatives and organisational transformation.
• Strong commercial acumen with balancing long‑term strategy and execution.
• Excellent analytical, financial modelling, and problem‑solving skills.

Responsibilities

• Develop and drive Malaysia's office long‑term strategic roadmap aligned with growth objectives.
• Identify new business opportunities, market expansion, and product growth areas.
• Conduct market, industry, and competitive analysis for decision support.
• Provide strategic recommendations to CEO and leadership on priorities.
• Monitor performance across brands, markets, channels to accelerate growth and profitability.
• Lead strategic initiatives focused on revenue, acquisition, retention, AOV, and LTV.
• Champion AI adoption, automation, and digital transformation across the business.
• Lead governance, milestones, and reporting for key strategic projects.

Skills

Strategic leadership

Cross-functional collaboration

Analytical thinking

Financial modelling

Influencing stakeholders

Executive communication

Education

Bachelor's degree in Business, Economics, Finance, Engineering

MBA (advantage)

Tools

Power BI

Tableau

Looker

Excel

PowerPoint

Job description

Stryv (pronounced “Strive”) is one of the fastest-growing consumer brands in Southeast Asia. We’ve received multiple platform awards from major retailers such as Shopee, Watsons, Guardian, and 7-Eleven. Founded by former Grab executives who helped build Grab Financial Group, Stryv is committed to making personal care accessible and aspirational.

Our Vision

We aim to become the Uniqlo of Personal Care—offering well-designed, high-quality personal care electronics like hairdryers, shavers, and electric toothbrushes. Our products are built in tier-1 global factories that manufacture for some of the world’s biggest brands. By selling directly to consumers at accessible prices, we ensure that personal care is inclusive across all income levels.

Backed by Leading Investors

We’re proud to be backed by billion-dollar venture capital funds including East Ventures and GSR. Our supporters also include founders and leaders from some of the region’s most iconic brands: Razer, Carousell, ShopBack, Carro, PRISM+, Grab, Atome, and many more.

About the Role

The Head of Strategy is a leadership role responsible for shaping the our Malaysia's long-term strategy and ensuring that key strategic priorities are translated into measurable business outcomes. You will work across all functions to identify growth opportunities, improve organisational effectiveness, and lead transformational projects that support Malaysia's next phase of growth.

This role requires a commercially minded leader who thrives in a fast-paced, entrepreneurial environment and is comfortable influencing decisions at the executive level.

Key Responsibilities:

• Develop and drive the Malaysia's office long-term strategic roadmap aligned with the company's vision and growth objectives.
• Identify new business opportunities, market expansion strategies, and potential product or category growth areas.
• Conduct market, industry, and competitive analysis to support strategic decision-making.
• Provide strategic recommendations to the CEO and leadership team on key business priorities.

Business Growth & Performance

• Monitor business performance across brands, markets, and channels, identifying opportunities to accelerate growth and improve profitability.
• Lead strategic initiatives focused on revenue growth, customer acquisition, retention, average order value (AOV), customer lifetime value (LTV), and operational efficiency.
• Build business cases and financial models to support investment decisions.

Business Transformation

• Lead Malaysia-wide transformation initiatives that improve scalability, operational excellence, and business performance.
• Drive process improvements, organisational redesign, and cross-functional optimisation.
• Champion AI adoption, automation, and digital transformation initiatives across the business.

Strategic Project Leadership

• Lead high-impact cross-functional projects from concept through execution, ensuring alignment across departments.
• Establish governance frameworks, project milestones, and performance tracking to ensure successful delivery.
• Act as the executive sponsor for key strategic initiatives and remove barriers to execution.

Executive Partnership

• Serve as a trusted advisor to the CEO and executive leadership team.
• Prepare strategic presentations, board papers, business reviews, and executive reports.
• Support annual business planning, budgeting, and company-wide OKR setting.

Mergers, Acquisitions & Partnerships

• Evaluate acquisition opportunities, strategic investments, and commercial partnerships.
• Lead due diligence, financial analysis, integration planning, and post-merger execution where applicable.
• Identify strategic alliances that strengthen the company's market position.

Organisational Alignment

• Foster collaboration across Marketing, Commercial, Product, Operations, Supply Chain, Finance, Retail, and People teams.
• Ensure strategic initiatives are aligned with business priorities and executed effectively across the organisation.
• Build a culture of accountability, data-driven decision-making, and continuous improvement.

Requirements

• Bachelor's degree in Business, Economics, Finance, Engineering, or a related discipline. An MBA is an advantage.
• 8–12 years of experience in corporate strategy, management consulting, business transformation, commercial strategy, or a similar leadership role.
• Experience within FMCG, consumer brands, retail, or e-commerce is highly preferred.
• Demonstrated experience leading cross-functional strategic initiatives and organisational transformation.
• Strong commercial acumen with the ability to balance long-term strategy and operational execution.
• Excellent analytical, financial modelling, and problem-solving skills.
• Strong leadership, stakeholder management, and influencing capabilities.
• Outstanding communication and presentation skills, with experience engaging senior leadership and boards.
• Proficiency in Excel, PowerPoint, and business intelligence tools such as Power BI, Tableau, or Looker