Retail Marketing Executive

Gulatis Global Business Sdn Bhd; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

Gulatis Global Business Sdn Bhd in Kuala Lumpur is seeking an Offline Retail Marketing Executive to drive store-level sales performance and lead retail staff to meet targets. You will monitor outlets’ performance, coordinate with store managers, and implement promotions, campaigns, and channels including TikTok Live, TikTok Shop, Shopee, and Lazada to boost sales.

This role demands proactive action, weekly reporting, and close collaboration with management to optimize product mix and promotional

Responsibilities

• Drive and support offline retail sales performance across all assigned retail outlets.
• Actively motivate and push retail staff to achieve their individual and store-level sales targets.
• Monitor daily, weekly and monthly sales performance by outlet and by individual retail staff.
• Identify underperforming staff, outlets and products and recommend appropriate corrective sales actions.
• Work closely with Store Managers/Supervisors to implement sales strategies, promotions and sales improvement plans.
• Monitor staff participation in sales campaigns, promotional activities and company sales initiatives.
• Follow up with retail staff on sales targets, customer engagement and product selling performance.
• Identify top-performing products and slow-moving products and recommend suitable sales strategies.
• Coordinate with the relevant departments to ensure promotional materials, product information and sales tools are available at retail outlets.
• Monitor competitors, market trends, customer preferences and retail activities and provide relevant feedback to Management.
• Support and encourage retail staff to promote the Company's products through TikTok Live, TikTok Shop, Shopee, Lazada and other approved sales channels.
• Prepare regular sales performance reports and provide Management with recommendations for improving retail sales.
• Perform any other reasonable sales, marketing or business development duties assigned by Management from time to time.

Job description

OFFLINE RETAIL MARKETING EXECUTIVE

1. KEY RESPONSIBILITIES

• 1Drive and support offline retail sales performance across all assigned retail outlets.
• 2Actively motivate and push retail staff to achieve their individual and store-level sales targets.
• 3Monitor daily, weekly and monthly sales performance by outlet and by individual retail staff.
• 4Identify underperforming staff, outlets and products and recommend appropriate corrective sales actions.
• 5Work closely with Store Managers/Supervisors to implement sales strategies, promotions and sales improvement plans.
• 6Monitor staff participation in sales campaigns, promotional activities and company sales initiatives.
• 7Follow up with retail staff on sales targets, customer engagement and product selling performance.
• 8Identify top-performing products and slow-moving products and recommend suitable sales strategies.
• 9Coordinate with the relevant departments to ensure promotional materials, product information and sales tools are available at retail outlets.
• 10Monitor competitors, market trends, customer preferences and retail activities and provide relevant feedback to Management.
• 11Support and encourage retail staff to promote the Company's products through TikTok Live, TikTok Shop, Shopee, Lazada and other approved sales channels, where applicable.
• 12Prepare regular sales performance reports and provide Management with recommendations for improving retail sales.
• 13Perform any other reasonable sales, marketing or business development duties assigned by Management from time to time.

2. WEEKLY TARGETS

• 1Review sales performance across all assigned retail outlets and identify areas requiring improvement.
• 2Follow up with underperforming retail staff and provide specific sales improvement actions.
• 3Conduct regular communication with Store Managers/Supervisors regarding sales performance and staff targets.
• 4Recommend at least 1 sales improvement action per outlet per week where performance is below target.
• 5Monitor implementation of approved promotions and sales campaigns at retail outlets.
• 6Review top-selling and slow-moving products and recommend appropriate action.
• 7Submit a short weekly retail sales performance report to Management.
• 8Monitor staff participation in online sales activities, including TikTok Live/TikTok Shop, where applicable.

3. PERFORMANCE EXPECTATION

The position is primarily responsible for driving offline retail sales and improving retail staff sales performance.

The Retail Marketing Executive is expected to actively monitor sales results, identify performance gaps, follow up with retail staff and Store Managers, and implement practical actions to improve sales performance.

The position is not limited to preparing reports. The Executive is expected to take proactive action to improve sales results and provide Management with clear recommendations and follow-up.