Marketing Manager

Wanderlust & Co.; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Wanderlust + Co in Kuala Lumpur, Malaysia, is seeking a Marketing Manager to steer the brand's global commercial strategy. You will collaborate with the CEO and cross-functional teams to drive growth, optimize revenue, and shape pricing to balance profit with customer satisfaction.

You will lead the Commercial Team, manage the marketing calendar, campaigns, partnerships, CRM, and performance marketing, ensuring consistent brand voice across online and offline channels.

Qualifications

• 8-15 years of working experience in marketing, sales or similar roles.
• Strong commercial acumen across brand and product positioning.
• Excellent communication and influencing skills.

Responsibilities

• Lead the Commercial Team and drive marketing functions.
• Develop the marketing calendar and ensure brand consistency across channels.
• Oversee growth strategies, partnerships and CRM initiatives.

Job description

As the Marketing Manager for Wanderlust + Co, you will be driving the business through its global
commercial landscape. Responsible for setting and implementing the strategic direction for the brand, you
will work with various teams to maintain a consistent trajectory of growth – making decisions to optimise
revenue, securing new market opportunities, determining the optimal pricing to balance profit with customer
satisfaction, and directing all marketing operations.

As a seasoned professional with a proven track record in developing and achieving revenue and KPI targets, you will work hand in hand with the CEO and other team leads, to propel the business forward, overseeing brand growth and development, driving strategic partnerships, and creating impactful marketing strategies
for the brand globally.

Job Responsibilities (including but not limited to) –

40% – Lead the Commercial Team and drive Marketing functions

• Lead the Commercial Team in the Sales and Marketing functions - inspiring and guiding the teams, driving the overall calendar in line with D2C/B2B/offline launches and seasonal timelines
• Responsible for creating the marketing calendar and ensuring that branded content across all channels (visual and voice) are consistent and in line with brand direction and campaign themes (both online and offline), as well as produced in a timely manner, aligning promotional efforts to meet monthly targets and business objectives
• Strategize fresh campaigns and lead the team to create engaging moments on social media that will drive traffic and conversion, as well as grow a highly engaged community online and offline
• Work with the production team to develop product branding plans, creating hero products and evergreen / classic moments which will generate a strong base income for the brand
• Manage allocation of marketing budget to drive strong return on investment with lowest cost per acquisition
• Establish credibility throughout the company and management as an effective leader and problem- solver to business challenges, as well as motivating the core commercial team

40% – Brand Building via PR, Events, Partnerships and CRM

• Work closely with the CEO and other relevant leads, to devise growth strategies, e.g. newmarkets, newlines of business/concepts and merchandise ideas, PR events, pop-ups/new store openings, collaborations, that increase revenue and brand awareness, while enhancing the consumer experience across channels and each product category
• Identify key moments and influencers to develop strategies and partnerships to meet sales and growth objectives across the brand's .com as well as other drop ship platforms
• Champion and drive more collaborations / partnerships / community moments to derive more brand loyalty, build a cult following, from initiatives such as monthly community events, to diffusion lines, focus groups to generate reviews, and more
• Research, review and present changes to market, consumer trends and competitor's activities, embedding this education into the team management and brand strategy
• Coordinate the marketing calendar and campaign rollout to stores, including collection launches, events and loyalty programs, ensuring in-store marketing activity is aligned to brand direction and timed with online campaigns
• Conduct regular store visits to check in on marketing campaign execution and point-of-sale / collateral rollout

20% – Reporting and Business Analysis

• Oversee in-house performance marketing initiatives to drive positive ROAS to .com site, dropship platforms or offline stores, in accordance to marketing / sales objectives
• Reviewing weekly, quarterly and yearly reports and guiding the team to achieve D2C/B2B revenue and traffic targets, with a firm handle on data, executing effective campaigns, collaborations and events according to timelines, monthly targets and business objectives

The following skills will ensure you excel in this role –

• 8-15 years of working experience in marketing, sales or similar roles is required for this position (both online and offline)
• Visionary and forward-looking with proven execution ability to develop and deploy initiatives that deliver the required business results
• Strong commercial acumen, particularly in brand and product positioning across channels – able to translate learnings and numerical findings into growth opportunities
• Strong budgeting skills with an ability to influence the P&L performance of the business
• Knowledge of retail and wholesale distribution, logistics and sales, a plus
• Digitally savvy, strong networking and negotiation skills, with exceptional language proficiency
• Excellent communication and influencing skills. Able to impact and influence all key stakeholders

These are a few key elements expected for you to excel in this role –

• A savvy, intuitive understanding of what is right for the brand and the ability to turn that into revenue outcomes
• Demonstrate exemplary project management, negotiation, market research, and marketing skills Ability to plan personal workload effectively and delegate for success
• High energy, demonstrating a clear sense of purpose and drive to achieve results
• Experienced in managing larger teams with the ability to merge people skills with analytical and problem-solving skills
• Strong interpersonal skills, with a good instinct for business and the ability to eloquently convey complex ideas

Location