Retail Growth & Experience Leader

petronmalaysia; Malaysia; On-site; MYR 300,000 - 420,000; Full time

Job summary

Petron Malaysia is seeking a dynamic Non-Fuel Business (NFB) Manager to lead strategic growth, performance, and transformation of the convenience retail business. The role oversees category management, marketing initiatives, vendor partnerships, and financial performance while ensuring operational excellence and compliance with corporate objectives.

This senior retail leader must combine strong commercial acumen with team leadership experience, driving growth and innovation within retail or FMCG

Qualifications

• Bachelor's degree in Business, Marketing, Retail Management, or a related field.
• 10+ years in retail management, category management, or convenience retailing.
• 5+ years in a leadership role with proven strategic planning and team management capabilities.
• Strong analytical, negotiation, and communication skills.
• Experience leading cross-functional teams and driving transformation.
• Familiarity with compliance standards, merchandising practices, and financial stewardship.
• Experience managing external relationships and promoting organizational alignment.

Responsibilities

• Lead and manage the Convenience Retail (CR) business, aligning with downstream market dynamics and corporate strategies.
• Drive transformation in the Non-Fuel Business (NFB), delivering enhanced customer experiences and competitive differentiation.
• Develop and execute strategic NFB plans that align with management initiatives and industry benchmarks.
• Provide leadership and guidance to Category Managers and CR personnel, fostering operational excellence.
• Implement best-in-class marketing programs, coordinating with Sales, Marketing, and other internal stakeholders.
• Negotiate with local vendors and suppliers, ensuring optimal merchandising and promotional execution.
• Establish and monitor KPIs, goals, and objectives to maximize financial performance across CR operations.
• Ensure compliance and standardization of offerings, promotions, and backcourt operations in line with CR guidelines.
• Manage and develop NFB personnel, promoting cross-functional alignment and capability building.
• Steward operational performance, including OPEX, trading terms, promotions, and overall NFB financial outcomes.

Skills

Analytical skills

Negotiation skills

Communication skills

Leadership

Education

Bachelor's degree in Business/Marketing/Retail

Job description

Petron Malaysia is seeking a dynamic Non-Fuel Business (NFB) Manager to lead strategic growth, performance, and transformation of the convenience retail business. The role oversees category management, marketing initiatives, vendor partnerships, and financial performance while ensuring operational excellence and compliance with corporate objectives.

This senior retail leader must combine strong commercial acumen with team leadership experience, driving growth and innovation within retail or FMCG