Non-Fuel Retail Growth & Transformation Manager

Petron Malaysia; Kuala Lumpur; On-site; MYR 180,000 - 320,000; Full time

Job summary

Petron Malaysia is seeking a seasoned Non-Fuel Business (NFB) Manager to lead the convenience retail growth, performance, and transformation across retail operations. The role oversees category management, marketing initiatives, vendor partnerships, and financial performance.

The incumbent will provide leadership to Category Managers, implement best-in-class marketing programs, and ensure compliance with CR guidelines while driving cross-functional collaboration and operational excellence.

Qualifications

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
• Minimum 10 years of experience in retail management or related field, with leadership experience.

Responsibilities

• Lead and manage the Convenience Retail (CR) business, aligning with downstream market dynamics and corporate strategies.
• Drive transformation in the Non-Fuel Business (NFB), delivering enhanced customer experiences and competitive differentiation.
• Develop and execute strategic NFB plans that align with management initiatives and industry benchmarks.
• Provide leadership to Category Managers and CR personnel, fostering operational excellence.
• Implement best-in-class marketing programs, coordinating with Sales, Marketing, and other internal stakeholders.
• Negotiate with local vendors and suppliers, ensuring optimal merchandising and promotional execution.
• Establish and monitor KPIs, goals, and objectives to maximize financial performance across CR operations.
• Ensure compliance and standardization of offerings, promotions, and backcourt operations in line with CR guidelines.
• Manage and develop NFB personnel, promoting cross-functional alignment and capability building.
• Steward operational performance, including OPEX, trading terms, promotions, and overall NFB financial outcomes.

Skills

Leadership

Strategic planning

Analytical skills

Negotiation

Communication

Education

Bachelor's degree in Business/Marketing/Retail Management

Job description

Petron Malaysia is seeking a seasoned Non-Fuel Business (NFB) Manager to lead the convenience retail growth, performance, and transformation across retail operations. The role oversees category management, marketing initiatives, vendor partnerships, and financial performance.

The incumbent will provide leadership to Category Managers, implement best-in-class marketing programs, and ensure compliance with CR guidelines while driving cross-functional collaboration and operational excellence.