Non-Fuel Business Manager

Petron Malaysia; Kuala Lumpur; On-site; MYR 180,000 - 320,000; Full time

Job summary

Petron Malaysia is seeking a seasoned Non-Fuel Business (NFB) Manager to lead the convenience retail growth, performance, and transformation across retail operations. The role oversees category management, marketing initiatives, vendor partnerships, and financial performance.

The incumbent will provide leadership to Category Managers, implement best-in-class marketing programs, and ensure compliance with CR guidelines while driving cross-functional collaboration and operational excellence.

Qualifications

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
• Minimum 10 years of experience in retail management or related field, with leadership experience.

Responsibilities

• Lead and manage the Convenience Retail (CR) business, aligning with downstream market dynamics and corporate strategies.
• Drive transformation in the Non-Fuel Business (NFB), delivering enhanced customer experiences and competitive differentiation.
• Develop and execute strategic NFB plans that align with management initiatives and industry benchmarks.
• Provide leadership to Category Managers and CR personnel, fostering operational excellence.
• Implement best-in-class marketing programs, coordinating with Sales, Marketing, and other internal stakeholders.
• Negotiate with local vendors and suppliers, ensuring optimal merchandising and promotional execution.
• Establish and monitor KPIs, goals, and objectives to maximize financial performance across CR operations.
• Ensure compliance and standardization of offerings, promotions, and backcourt operations in line with CR guidelines.
• Manage and develop NFB personnel, promoting cross-functional alignment and capability building.
• Steward operational performance, including OPEX, trading terms, promotions, and overall NFB financial outcomes.

Skills

Leadership

Strategic planning

Analytical skills

Negotiation

Communication

Education

Bachelor's degree in Business/Marketing/Retail Management

Job description

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contributes to a more progressive nation. As a progressive oil company in Malaysia, we aspire towards a sustainable energy-secured nation where everyone's journey is fueled by opportunities for meaningful experiences.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Overview

The Non-Fuel Business (NFB) Manager is responsible for leading the strategic growth, performance, and transformation of the convenience retail business, driving revenue and customer experience across retail operations. The role oversees category management, marketing initiatives, vendor partnerships, and financial performance while ensuring operational excellence, compliance, and alignment with corporate objectives. This position requires a seasoned retail leader with strong commercial acumen, team leadership capabilities, and experience in driving business growth and innovation within the retail or FMCG sector.

Responsibilities

• Lead and manage the Convenience Retail (CR) business, ensuring alignment with downstream market dynamics and corporate strategies.
• Drive transformation in the Non-Fuel Business (NFB), delivering enhanced customer experiences and competitive differentiation.
• Develop and execute strategic NFB plans that align with management initiatives and industry benchmarks.
• Provide leadership and guidance to Category Managers and CR personnel, fostering operational excellence.
• Implement best-in-class marketing programs, coordinating with Sales, Marketing, and other internal stakeholders.
• Negotiate with local vendors and suppliers, ensuring optimal merchandising and promotional execution.
• Establish and monitor KPIs, goals, and objectives to maximize financial performance across CR operations.
• Ensure compliance and standardization of offerings, promotions, and backcourt operations in line with CR guidelines.
• Manage and develop NFB personnel, promoting cross-functional alignment and capability building.
• Steward operational performance, including OPEX, trading terms, promotions, and overall NFB financial outcomes.

Qualifications

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
• Minimum 10 years of experience in retail management, category management, or convenience retailing. Candidates with FMCG background are preferred.
• Minimum 5 years in a leadership role with proven strategic planning and team management capabilities.
• Strong analytical, negotiation, and communication skills.
• Demonstrated ability to lead cross-functional teams and drive business transformation.
• Familiarity with compliance standards, merchandising practices, and financial stewardship.
• Experience managing external relationships and promoting organizational alignment.