Non-Fuel Convenience Retail Strategy Lead

Petron Malaysia Refining & Marketing Bhd; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

Petron Malaysia Refining & Marketing Bhd is seeking a dynamic Non-Fuel Business (NFB) Manager to lead the convenience retail growth, enhance customer experience, and drive revenue across retail operations. You will oversee category management, marketing initiatives, vendor partnerships, and financial performance while ensuring compliance and operational excellence.

A seasoned retail leader with strong commercial acumen and team leadership is required to transform the NFB business in line with

Qualifications

• Bachelor's degree in Business, Marketing, Retail Management, or a related field.
• Minimum 10 years of experience in retail management, category management, or convenience retailing; FMCG background preferred.
• Minimum 5 years in a leadership role with proven strategic planning and team management capabilities.
• Strong analytical, negotiation, and communication skills.
• Demonstrated ability to lead cross-functional teams and drive business transformation.
• Familiarity with compliance standards, merchandising practices, and financial stewardship.
• Experience managing external relationships and promoting organizational alignment.

Responsibilities

• Lead and manage the Convenience Retail (CR) business, ensuring alignment with downstream market dynamics and corporate strategies.
• Drive transformation in the Non-Fuel Business (NFB), delivering enhanced customer experiences and competitive differentiation.
• Develop and execute strategic NFB plans that align with management initiatives and industry benchmarks.
• Provide leadership and guidance to Category Managers and CR personnel, fostering operational excellence.
• Implement best-in-class marketing programs, coordinating with Sales, Marketing, and other internal stakeholders.
• Negotiate with local vendors and suppliers, ensuring optimal merchandising and promotional execution.
• Establish and monitor KPIs, goals, and objectives to maximize financial performance across CR operations.
• Ensure compliance and standardization of offerings, promotions, and backcourt operations in line with CR guidelines.
• Manage and develop NFB personnel, promoting cross-functional alignment and capability building.
• Steward operational performance, including OPEX, trading terms, promotions, and overall NFB financial outcomes.

Skills

Analytical skills

Negotiation

Communication skills

Cross-functional leadership

Education

Bachelor's degree in Business/Marketing/Retail Management

Job description

Petron Malaysia Refining & Marketing Bhd is seeking a dynamic Non-Fuel Business (NFB) Manager to lead the convenience retail growth, enhance customer experience, and drive revenue across retail operations. You will oversee category management, marketing initiatives, vendor partnerships, and financial performance while ensuring compliance and operational excellence.

A seasoned retail leader with strong commercial acumen and team leadership is required to transform the NFB business in line with