Retail Environment Leader: Global Growth & Shopper Strategy

Colgate; Selangor; Hybrid; MYR 180,000 - 280,000; Full time

Job summary

Colgate-Palmolive is seeking a Retail Environment Manager in Selangor, Malaysia, to develop strategies that respond to shopper trends and drive sustainable sales growth. You will partner with Customer Development and Marketing to execute a 3-year Retail Environment plan and optimize 5P activities across key retailers.

The role requires a Bachelor's degree in Business/Marketing, at least 6 years in FMCG retail marketing, strong leadership, and a data-driven mindset to translate shopper insights

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related commercial field.
• Minimum 6 years of progressive Retail Marketing or Trade Marketing experience within the FMCG industry.
• Demonstrated leadership, cross-functional collaboration, and stakeholder management capabilities.
• Proven track record of designing, executing, and optimizing impactful retail and 5P environment strategies.
• Strong analytical mindset with deep experience leveraging shopper insights and category metrics to drive strategic decision-making.

Responsibilities

• Understand category strategy and shopper insights that drive growth for the company & respective Retail Environment.
• Develop and drive execution of 3 years Retail Environment plan in partnership with Customer Development and Marketing teams to exploit incremental sales growth opportunities.
• Understand key competitor dynamics and address strong 5P plan to drive growth and halt competition.
• Lead discussions in Commercial Business Planning Cycle and be part of Budget Reviews preparation by understanding category, brand, Retail Environment and shopper strategies to build sustainable growth plans while maintaining profitable growth.
• Develop Go to Market Strategy, which includes identifying the pricing & promotion flow ensures distribution and coverage are optimized, determining assortment strategy and placement strategy for respective Retail Environment.
• Monitor competitors in store strategy while benchmarking CP's in-store share of voice/activities.
• Track, review and modify Retail Environment plans to ensure CP is driving consumption off the shelf cost effectively and brand objectives are achieved.
• Define Product Assortment and Placement Strategies within the Retail Environment and lead Retail Category Development strategies in customers.

Skills

Leadership

Cross-functional Collaboration

Stakeholder Management

Analytical Mindset

Shopper Insights

Category Metrics

Education

Bachelor’s degree in Business Administration or Marketing

Job description

Colgate-Palmolive is seeking a Retail Environment Manager in Selangor, Malaysia, to develop strategies that respond to shopper trends and drive sustainable sales growth. You will partner with Customer Development and Marketing to execute a 3-year Retail Environment plan and optimize 5P activities across key retailers.

The role requires a Bachelor's degree in Business/Marketing, at least 6 years in FMCG retail marketing, strong leadership, and a data-driven mindset to translate shopper insights