Brand Growth Manager (Go-To-Market)

Colgate Palmolive; Shah Alam; Presencial; MYR 120.000 - 180.000; Jornada completa

Descripción de la vacante

Colgate-Palmolive in Malaysia is seeking a Brand Manager to drive growth across assigned product categories, lead end-to-end brand management, and optimize marketing investments through integrated campaigns across traditional and digital channels.

You will collaborate across functions to refine pricing, plan annual brand strategies, and deliver post-campaign analyses to inform future initiatives. A strong track record in FMCG marketing and solid P&L understanding are essential.

Formación

• Bachelor’s or Master’s degree in Marketing or related field.
• Minimum 5 years of brand management or marketing experience in FMCG.
• Strong analytical skills using consumer insights and sales data.
• Proven end-to-end campaign management and ROI optimization.
• Commercial acumen with P&L, budgeting, and pricing experience.

Responsabilidades

• Manage the assigned brand portfolio to meet net sales, margin, and share targets.
• Develop and execute Go-to-Market plans with timelines and stakeholders.
• Identify opportunities for pricing and cost optimizations.
• Develop and implement annual brand plans and long-range marketing.
• Lead mid-year and budget reviews for the portfolio.
• Create and manage path-to-purchase plans (activation, PR, etc.).
• Oversee advertising and promotions budgets for the portfolio.
• Partner with retail marketing to execute Brand Activation programs.
• Communicate category issues and activities with key stakeholders.
• Own annual brand plan development and stakeholder buy-in.

Conocimientos

Brand management

Marketing strategy

Data analysis

Campaign management

Budgeting / P&L

Cross-functional leadership

Educación

Bachelor's or Master's in Marketing

Descripción del empleo

Colgate-Palmolive in Malaysia is seeking a Brand Manager to drive growth across assigned product categories, lead end-to-end brand management, and optimize marketing investments through integrated campaigns across traditional and digital channels.

You will collaborate across functions to refine pricing, plan annual brand strategies, and deliver post-campaign analyses to inform future initiatives. A strong track record in FMCG marketing and solid P&L understanding are essential.