Retail Development Assistant Manager

Senheng Electric (KL) Sdn Bhd; Ampang Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

Senheng Electric (KL) Sdn Bhd is seeking a Retail Development Manager to standardize outlet operations across Malaysia and uplift SOP compliance, staff competency, and customer experience. You will shape training programs and inventories, ensuring consistent service quality across over 100 stores.

The role focuses on developing Area Managers, Outlet Managers and Sales Assistants, while leveraging digital tools and AI to optimize store performance and analytics.

Qualifications

• Degree in Business Administration, Secretarial Studies, Management, or an equivalent field.
• 3–5 years of relevant working experience, preferably in retail support, SOP management, and talent management.
• Strong communication and interpersonal skills.
• Good financial management and analytical skills.
• Proficient in relevant technology and digital tools.
• Strong personal management skills, including confidentiality, multitasking, time management, and attention to detail.

Responsibilities

• Create, maintain and improve the correct operational guidelines for all outlets.
• Set clear standards for store design, customer service, sales, staff behavior, stock handling and daily store routines, and ensure all outlets comply.
• Build, develop and monitor the skills of Area Managers, Outlet Managers and Sales Assistants, creating clear competency and career development standards for these positions.
• Ensure employees receive appropriate training, on-the-job coaching, performance assessments and certifications.
• Ensure new or renovated outlets are ready to operate with the right people, training, SOPs, stock, systems and customer experience.
• Set appropriate inventory targets, ensure adequate stock, monitor slow-moving stock and maintain product availability.
• Use and fully utilize all technology and AI tools to make retail operations easier, faster, more consistent and less dependent on manual work.

Skills

Communication skills

Interpersonal skills

Financial management

Analytical skills

Digital tools proficiency

Education

Bachelor's degree in Business Administration or equivalent

Tools

Microsoft Office

Excel

PowerPoint

Outlook

Job description

Make sure information from HQ reaches the outlets clearly, and problems and feedback from outlets reach HQ.

Manage SOP and Retail Standards

Create, maintain and improve the correct operational guidelines for all outlets.

Standardize Outlet Operations

Set clear standards for store design, customer service, sales, staff behavior, stock handling and daily store routines, and ensure all outlets comply.

Develop Retail People

Build, develop and monitor the skills of Area Managers, Outlet Managers and Sales Assistants, creating clear competency and career development standards for these positions.

Manage Training and Certification

Ensure employees receive appropriate training, on-the-job coaching, performance assessments and certifications.

Support New and Upgraded Outlets

Ensure new or renovated outlets are ready to operate with the right people, training, SOPs, stock, systems and customer experience.

Manage Stock Health

Set appropriate inventory targets, ensure adequate stock, monitor slow-moving stock and maintain product availability.

Lead Digitalization and AI

Use and fully utilize all technology and AI tools to make retail operations easier, faster, more consistent and less dependent on manual work.

Education

Degree in Business Administration, Secretarial Studies, Management, or an equivalent field.

Experience

3–5 years of relevant working experience, preferably in retail support, SOP management, and talent management.

Additional Skills

Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.

Strong communication and interpersonal skills.

Good financial management and analytical skills.

Proficient in relevant technology and digital tools.

Strong personal management skills, including confidentiality, multitasking, time management, and attention to detail.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Retail Development Manager?
• Which of the following types of qualifications do you have?
• How would you rate your Mandarin language skills?
• Do you have Talent Assessment experience?

Senheng is one of the leading consumer electronics chain stores in the country. We operate over 100 stores spread throughout Malaysia letting customers, like you, reach us wherever you may be.

Senheng was first established in 1989 and continuously strives towards its mission to create a better quality of living for customers, employees as well as the society.

Senheng, from a tiny consumer electronics half shop lot set up with stocks worth less than Ringgit Malaysia thirty thousands to the largest electronics chain store today with branches straddling the length and breadth of Malaysia.

We endeavour to be an employer of choice that attracts, retains and motivates talented and performance driven people to be part of our dynamic team. As part of our employee value proposition, we ensure that we fulfil aspects of work-life balance, staff engagement, positive working culture, leadership and career development for our employees.

Values:

Our mission is to create a better quality of living for you and us. Therefore, we create and deliver these values to you.

At Senheng, we are proud of our three unique culture pillars that motivate our people to strive towards success:

1. Dare To Challenge

2. Integrity

By 2030 to have 20 CEO, 20 COO

By 2030 to contribute RM100M tax

By 2030 to share and care with 5000 SME in Malaysia

As we are always looking forward to grooming leaders of tomorrow, today, we are searching for progressive, dedicated and well-rounded talents with positive work ethics to join our team.

Senheng is one of the leading consumer electronics chain stores in the country. We operate over 100 stores spread throughout Malaysia letting customers, like you, reach us wherever you may be.

Senheng was first established in 1989 and continuously strives towards its mission to create a better quality of living for customers, employees as well as the society.

Senheng, from a tiny consumer electronics half shop lot set up with stocks worth less than Ringgit Malaysia thirty thousands to the largest electronics chain store today with branches straddling the length and breadth of Malaysia.

We endeavour to be an employer of choice that attracts, retains and motivates talented and performance driven people to be part of our dynamic team. As part of our employee value proposition, we ensure that we fulfil aspects of work-life balance, staff engagement, positive working culture, leadership and career development for our employees.

Values:

Our mission is to create a better quality of living for you and us. Therefore, we create and deliver these values to you.

At Senheng, we are proud of our three unique culture pillars that motivate our people to strive towards success:

1. Dare To Challenge

2. Integrity

By 2030 to have 20 CEO, 20 COO

By 2030 to contribute RM100M tax

By 2030 to share and care with 5000 SME in Malaysia

As we are always looking forward to grooming leaders of tomorrow, today, we are searching for progressive, dedicated and well-rounded talents with positive work ethics to join our team.

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