Regional Wealth Marketing Events Lead

Hong Leong Bank Berhad; Kuala Lumpur; Presencial; MYR 60 000 - 90 000; Tempo integral

Resumo da oferta

Hong Leong Bank Berhad is seeking a skilled professional to design, orchestrate, and execute a comprehensive events and strategic partnerships roadmap in Kuala Lumpur. The role aims to drive client acquisition and deepen relationships while enhancing brand equity across varying wealth segments.

Responsibilities include overseeing the event lifecycle, conceptualizing tailored experiences, and managing all aspects from planning to post-event tracking. Applicants should have a degree in Marketing or a related field and experience in high-net-worth event strategy.

Qualificações

• Strong experience managing high-net-worth marketing campaigns and events.
• Hands-on experience in end-to-end event planning and coordination.
• Familiar with trends in high-net-worth experiences and events.

Responsabilidades

• Oversee event lifecycle for various customer segments.
• Conceptualize tailored events for different tiers.
• Manage end-to-end event aspects from theme to performance monitoring.
• Collaborate with teams to align events with targets.
• Lead generation and conversion through event designs.
• Establish and track KPIs for attendance and engagement.

Conhecimentos

Event strategy

Luxury marketing

Stakeholder management

End-to-end event planning

Formação académica

Diploma or Bachelor’s degree in Marketing, Communications, Business

Descrição da oferta de emprego

Hong Leong Bank Berhad is seeking a skilled professional to design, orchestrate, and execute a comprehensive events and strategic partnerships roadmap in Kuala Lumpur. The role aims to drive client acquisition and deepen relationships while enhancing brand equity across varying wealth segments.

Responsibilities include overseeing the event lifecycle, conceptualizing tailored experiences, and managing all aspects from planning to post-event tracking. Applicants should have a degree in Marketing or a related field and experience in high-net-worth event strategy.