Manager - Marketing & Communications (Wealth Marketing & Events)

Hong Leong Bank; Malaysia; On-site; MYR 50,000 - 70,000; Full time

Job summary

Hong Leong Bank is seeking an Event & Segment Marketing Specialist to design and deliver experiential marketing across Private Bank, Priority and Mass Branch segments. You will own the event lifecycle—from concept and venue scouting to creative design assets and invitations—driving luxury experiences and high-energy roadshows.

Collaborate with Segment Heads, Product Specialists and Relationship Managers to ensure events hit commercial targets and that customer follow-ups are tracked.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience in luxury or high net-worth segment campaigns.
• Strong event strategy, conceptualization and end-to-end execution (logistics, coordination, vendor management).
• Excellent stakeholder and partnership management skills.

Responsibilities

• Own the event lifecycle—from brainstorming themes to venue scouting to invitations.
• Collaborate with Segment Heads, Product Specialists and Relationship Managers to align events with targets.
• Lead generation and ROI tracking for events, with KPIs for attendance, engagement and revenue impact.
• Ensure events align with commercial targets and drive NTB leads and AUM growth.

Skills

Luxury marketing

Event lifecycle

Stakeholder management

ROI tracking

Education

Diploma or Bachelor’s in Marketing/Communications/Business

Job description

If you are looking to excel and make a difference, take a closer look at us… Do you thrive on turning big ideas into viral, high-impact events? We are looking for a dynamic, forward-thinking Event & Segment Marketing Specialist to join the bank. In this role, you’ll be designing the future of experiential marketing whether it’s an exclusive luxury showcase for elite clients or a high-energy community roadshow, you will be the creative brain behind it all.

You will own the event lifecycle across three distinct customer worlds, giving you a diverse marketing experience and portfolio:

• HLB Private Bank: Conceptualize bespoke, ultra-exclusive experiences for high-net-worth individuals—think private art showcases, closed-door economic briefings, and luxury lifestyle partnerships.
• HLB Priority: Design mid-to-large scale market outlooks and trendy lifestyle appreciation events for the mass affluent segment.
• Mass Branch: Launch scalable, high-volume educational campaigns, interactive roadshows, and financial literacy activations across our branch network.

End-to-End Creative Ownership

Drive the entire event lifecycle—from brainstorming themes, scouting venues, and sourcing trendsetting speakers to directing creative design assets and digital invitations.

Cross-Functional Collaboration

Partner with Segment Heads, Product Specialists, and Relationship Managers to ensure events align with commercial targets and that customer follow-ups are seamlessly tracked.

Business Impact & ROI Tracking

Lead Generation & Conversion: Design event and partnership journeys specifically structured to capture new-to-bank (NTB) leads and drive assets under management (AUM) growth. Data-Driven Insights: Establish key performance indicators (KPIs) for every initiative. Track and report on event attendance, partnership engagement, cost-per-lead, and eventual revenue conversion.

Education & Qualification

Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related creative field.

Requirements

• Familiar with modern lifestyle trends, luxury experiences, high net worth affluent segment marketing campaigns and events
• Solid background in event strategy, conceptualization, and end-to-end execution (logistics, coordination, and vendor management).
• Familiar with best practices and trends in high net worth segment experiences and events.
• Excellent stakeholder and partnership management skills.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.

As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.