Manager - Marketing & Communications (Wealth Marketing & Events)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Hong Leong Bank Berhad is seeking a skilled professional to design, orchestrate, and execute a comprehensive events and strategic partnerships roadmap in Kuala Lumpur. The role aims to drive client acquisition and deepen relationships while enhancing brand equity across varying wealth segments.

Responsibilities include overseeing the event lifecycle, conceptualizing tailored experiences, and managing all aspects from planning to post-event tracking. Applicants should have a degree in Marketing or a related field and experience in high-net-worth event strategy.

Qualifications

• Strong experience managing high-net-worth marketing campaigns and events.
• Hands-on experience in end-to-end event planning and coordination.
• Familiar with trends in high-net-worth experiences and events.

Responsibilities

• Oversee event lifecycle for various customer segments.
• Conceptualize tailored events for different tiers.
• Manage end-to-end event aspects from theme to performance monitoring.
• Collaborate with teams to align events with targets.
• Lead generation and conversion through event designs.
• Establish and track KPIs for attendance and engagement.

Skills

Event strategy

Luxury marketing

Stakeholder management

End-to-end event planning

Education

Diploma or Bachelor’s degree in Marketing, Communications, Business

Job description

Overview

Design, orchestrate, and execute a comprehensive regional events and strategic partnerships roadmap. The core objective is to drive client acquisition, deepen existing relationships, and elevate brand equity across the entire wealth spectrum.

Key Responsibilities

• Oversee the event lifecycle for three customer segments: HL Private Bank (UHNW & HNW), HL Priority (Mass Affluent), and Branch Segment (Emerging wealth & retail).
• Conceptualize and execute tailored events for each tier, including bespoke experiences for Private Bank clients, mid-to-large scale market outlooks for Priority, and scalable educational engagements for Branch.
• Manage end‑to‑end event aspects: theme concept, speaker sourcing, venue selection, creative asset production, digital invitations, and post‑event performance monitoring.
• Collaborate with Segment Heads, Product Specialists, and Relationship Managers to align events with commercial targets and ensure follow‑ups are tracked.
• Lead generation and conversion: design journeys to capture NTB leads and drive AUM growth.
• Establish KPIs, track and report on attendance, partnership engagement, cost‑per‑lead, and revenue conversion.

Education / Qualification

• Diploma or Bachelor’s degree in Marketing, Communications, Business, or equivalent.

Experience

• Managed luxury, high‑net‑worth segment marketing campaigns and events.
• Experience in event strategy, planning, conceptualization, and marketing.
• Hands‑on experience in end‑to‑end event planning, coordination, and logistics.
• Familiar with best practices and trends in high‑net‑worth experiences and events.
• Experience in managing partnerships and stakeholders.