Head of Wealth Marketing & Growth Strategy

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 150,000 - 250,000; Full time

Job summary

Hong Leong Bank Berhad is seeking a Head of Wealth Marketing to architect and execute a growth strategy for affluent and high-net-worth clients. This role involves leading client engagement strategies, optimizing customer journeys, and ensuring compliance with regulatory requirements.

The ideal candidate will have 10-15 years of experience in brand management with a proven track record in digital marketing and strategic partnerships. Leadership and communication skills are essential for influencing stakeholders.

Qualifications

• At least 10–15 years of progressive experience in brand management and strategic marketing.
• Proven experience in driving digital transformation within a marketing function.
• Experience with High-Net-Worth (HNW) customer segments and lifestyle events.

Responsibilities

• Lead and execute Wealth Segment Strategy connecting brand initiatives with digital experiences.
• Develop multi-channel client engagement strategies and marketing campaigns.
• Optimize customer journeys to maximize customer lifetime value.

Skills

Leadership skills

Strategic marketing

Digital transformation

Interpersonal skills

Education

Bachelor’s degree in Business Administration, Finance, Marketing, or a related field

Job description

Hong Leong Bank Berhad is seeking a Head of Wealth Marketing to architect and execute a growth strategy for affluent and high-net-worth clients. This role involves leading client engagement strategies, optimizing customer journeys, and ensuring compliance with regulatory requirements.

The ideal candidate will have 10-15 years of experience in brand management with a proven track record in digital marketing and strategic partnerships. Leadership and communication skills are essential for influencing stakeholders.