Regional Sales Manager (Automotive)

Chery Malaysia; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Chery Malaysia is seeking a Regional Sales Manager to drive growth through an effective dealer network and business development across the region. You will set monthly and quarterly targets, monitor dealer performance, and lead market expansion to raise brand presence.

The role requires a minimum of 5 years in automotive sales or dealer network management, strong communication and stakeholder skills, and a proven record of delivering sales targets in a fast-paced environment.

Qualifications

• Bachelor’s degree required.
• 5+ years in automotive sales or dealer network management.
• Established network with dealer groups and stakeholders.
• Proven track record in achieving sales targets.
• Strong communication and stakeholder management skills.
• Strategic planning, analytical and problem-solving abilities.
• Results-driven, resilient, and able to work under pressure.

Responsibilities

• Develop and manage monthly and quarterly dealer network sales targets.
• Drive RS and vehicle registration performance to achieve regional targets.
• Monitor dealer sales, bookings, cancellations and stock levels; identify gaps and take corrective actions.
• Conduct regular business reviews with dealers to evaluate performance and opportunities.
• Manage dealer allocation, payments, and discount structures in line with policy.
• Develop dealer development plans to enhance capabilities and drive performance.
• Collaborate with dealer principals and stakeholders to align with strategies and objectives.

Skills

Communication skills

Negotiation

Interpersonal skills

Stakeholder management

Strategic planning

Analytical thinking

Education

Bachelor's Degree in any field

Job description

Responsible for driving regional sales growth and achieving sales targets through effective dealer network management, business development and market expansion. The role focuses on strengthening dealer performance, building strong business relationships, improving sales capabilities and implementing strategies to increase market share and brand presence within the assigned region.

Job Responsibilities

• Develop and manage monthly and quarterly sales targets for the assigned dealer network, in line with regional and company business objectives.
• Drive retail sales (RS) and vehicle registration performance to achieve assigned regional targets.
• Monitor dealer sales performance, bookings, cancellations and stock levels, identifying gaps and implementing timely corrective actions.
• Conduct regular business reviews with dealers to evaluate sales performance, track target achievement and identify opportunities for growth.

2. Dealer Network & Business Management

• Manage dealer allocation, payment discipline and discount structures to ensure compliance with company policies and business requirements.
• Maintain strong dealer relationships while ensuring adherence to Automotive Management Agreement (AMA) requirements and minimising dealer-related complaints.
• Develop and implement dealer development plans to strengthen dealer capabilities, improve operational effectiveness and drive business performance.
• Work closely with dealer principals, dealer management and key stakeholders to ensure alignment with company strategies and sales objectives.

3. Sales Development & Market Expansion

• Strengthen the overall sales capabilities of the dealer network through effective training, coaching and performance management of Sales Consultants, Sales Managers and dealer teams.
• Oversee regional sales activities, including roadshows, test drives, lead management and sales conversion initiatives.
• Analyse regional market share, customer trends and competitor activities to identify business opportunities and develop effective sales strategies.
• Drive initiatives to increase brand visibility, strengthen market presence and improve the company's competitive position within the assigned region.

Job Requirements

• Bachelor's Degree in any field.
• Minimum 5 years of relevant experience in the automotive industry, particularly in vehicle sales, regional sales management or dealer network management.
• Established network and strong business relationships with automotive dealer groups, dealer principals and key industry stakeholders.
• Proven track record in driving sales performance, managing dealer networks and achieving business targets.
• Strong communication, negotiation, interpersonal and stakeholder management skills, with the ability to build and maintain effective business relationships.
• Good strategic planning, analytical and problem-solving capabilities, coupled with strong execution and decision-making skills.
• Self-motivated, results-driven and resilient, with the ability to work under pressure and adapt to a fast-paced business environment.
• Proactive mindset with the confidence to introduce new ideas, drive improvements and explore new business opportunities.