Regional Programmatic Sales Leader (Malaysia)

mediasmart; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

mediasmart, part of the Affle Group, is seeking a seasoned brand sales professional to build and scale the Malaysia region. You will drive direct brand partnerships, strengthen agency relationships, and establish thought leadership in branding and programmatic media.

The role requires managing a robust sales pipeline across agencies, trading desks, and direct advertisers, and leading sales for programmatic, proximity, CTV, and mDMP offerings.

Qualifications

• 3-6 years of sales, business development, or product experience in ad-tech or digital media.
• Proven track record of closing high-value deals with cross-functional teams.
• Strong understanding of programmatic advertising ecosystems and DSPs.
• Excellent communication and ability to influence executives.
• Entrepreneurial mindset in fast-growth markets.

Responsibilities

• Engage with senior leadership and C-suite stakeholders to create and execute joint business plans.
• Build thought leadership for the mediasmart platform with internal teams to craft brand narratives.
• Develop and manage a robust sales pipeline across agencies, trading desks, and direct brands to hit regional revenue targets.
• Lead sales for mediasmart offerings including programmatic, proximity, CTV, and mDMP across agencies and advertisers.
• Act as regional business owner driving accountability and collaboration across teams.
• Accelerate revenue by expanding existing accounts and activating new clients; partner with direct sales teams.
• Evaluate RTB and programmatic programs; identify growth via new tech and optimization.
• Own periodic reporting and performance analysis of programmatic initiatives; provide leadership with insights.
• Maintain strong relationships with key programmatic ecosystem players, including agencies and tech partners.

Skills

Sales experience

Programmatic advertising

C-suite presentation

Stakeholder management

Entrepreneurial mindset

Cross-functional collaboration

Job description

mediasmart, part of the Affle Group, is seeking a seasoned brand sales professional to build and scale the Malaysia region. You will drive direct brand partnerships, strengthen agency relationships, and establish thought leadership in branding and programmatic media.

The role requires managing a robust sales pipeline across agencies, trading desks, and direct advertisers, and leading sales for programmatic, proximity, CTV, and mDMP offerings.