Manager Sales

mediasmart; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

mediasmart, part of the Affle Group, is seeking a seasoned brand sales professional to build and scale the Malaysia region. You will drive direct brand partnerships, strengthen agency relationships, and establish thought leadership in branding and programmatic media.

The role requires managing a robust sales pipeline across agencies, trading desks, and direct advertisers, and leading sales for programmatic, proximity, CTV, and mDMP offerings.

Qualifications

• 3-6 years of sales, business development, or product experience in ad-tech or digital media.
• Proven track record of closing high-value deals with cross-functional teams.
• Strong understanding of programmatic advertising ecosystems and DSPs.
• Excellent communication and ability to influence executives.
• Entrepreneurial mindset in fast-growth markets.

Responsibilities

• Engage with senior leadership and C-suite stakeholders to create and execute joint business plans.
• Build thought leadership for the mediasmart platform with internal teams to craft brand narratives.
• Develop and manage a robust sales pipeline across agencies, trading desks, and direct brands to hit regional revenue targets.
• Lead sales for mediasmart offerings including programmatic, proximity, CTV, and mDMP across agencies and advertisers.
• Act as regional business owner driving accountability and collaboration across teams.
• Accelerate revenue by expanding existing accounts and activating new clients; partner with direct sales teams.
• Evaluate RTB and programmatic programs; identify growth via new tech and optimization.
• Own periodic reporting and performance analysis of programmatic initiatives; provide leadership with insights.
• Maintain strong relationships with key programmatic ecosystem players, including agencies and tech partners.

Skills

Sales experience

Programmatic advertising

C-suite presentation

Stakeholder management

Entrepreneurial mindset

Cross-functional collaboration

Job description

Position Description

The primary responsibility of this role is to build, scale, and sustain the mediasmart business across the assigned region. This includes driving penetration through direct brand partnerships, strengthening agency and trading desk relationships, and establishing thought leadership within the branding and programmatic ecosystem.

We are seeking a seasoned brand sales professional with an entrepreneurial mindset who can replicate and scale the global success of the mediasmart platform within Malaysia

Key Responsibilities

• Engage with senior leadership and C-suite stakeholders across top advertisers to create and execute joint business plans that drive long-term growth and strategic partnerships.
• Systematically build thought leadership for the mediasmart platform by collaborating with internal teams to develop compelling brand narratives for both direct advertisers and agencies.
• Build and manage a robust sales pipeline across large agency, trading desk, and direct brand IO opportunities, ensuring consistent achievement of quarterly and annual revenue targets for the region.
• Lead sales for Affle’s mediasmart offerings, including programmatic, proximity solutions, CTV, and mDMP propositions, across agencies, trading desks, and advertisers within the region.
• Act as the regional business owner, driving accountability, ownership, and collaboration across teams.
• Accelerate revenue growth by expanding existing programmatic accounts and activating new clients, while enabling and partnering with direct sales teams to scale programmatic revenue.
• Conduct regular evaluations of RTB and programmatic programs, identifying opportunities for growth through new technologies, optimization strategies, and inventory or placement enhancements.
• Own periodic reporting and performance analysis of programmatic initiatives, providing insights and recommendations to leadership.
• Build and maintain strong, long-term relationships with key programmatic ecosystem players, including agencies, trading desks, and technology partners.

Required Skills & Experience

• 3-6 years of experience in sales, business development, or product roles within an ad-tech company, digital media organization, or direct brand environment.
• Proven experience managing and closing complex, high-value deals, often involving collaboration across global and cross-functional stakeholders.
• Strong understanding of the programmatic advertising ecosystem, with a clear focus on DSP sales and solutions.
• Exceptional communication and stakeholder management skills, with a service-oriented and consultative leadership approach.
• Ability to confidently present to and influence C-level executives, navigate objections, and drive strategic outcomes.
• Entrepreneurial mindset with the ability to operate in a fast-paced, growth-driven environment

About Affle:

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affl e's Consumer platform is used byonline & offl ine companies for measurable mobile advertising, its Enterprise platform helps offl ine companies to go onlinethrough platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE:AFFLE). Affl e Holdings is the Singapore based promoter for Affl e India and its investors include Microsoft, Bennett Coleman &Company (BCCL) amongst others.

About mediasmart:

mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message.

Unique strengths such as omni-channel audience management & incrementality measurement together with measurable and high impact CTV advertising (through its proprietary Household Sync technology), makes mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart’s console or build their own solutions on top of its open APIs.

mediasmart is now part of the Affle Group, a fast growing public listed company. Affle (India) Ltd trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE)