Regional Performance Marketing Specialist

LUXASIA; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Job summary

LUXASIA in Kuala Lumpur is seeking a Performance Marketing Executive to support regional digital campaigns across Southeast Asia platforms such as Shopee, Lazada and TikTok. You will handle setup, daily optimization, and reporting, working closely with market teams to deliver efficient campaigns.

Ideal candidates have a marketing degree and 1–2 years in digital performance marketing, with strong Excel skills and the ability to communicate across countries.

Qualifications

• Bachelor's degree in Marketing, Digital Media, eCommerce, or related field.
• 1–2 years of experience in digital performance marketing or eCommerce (internships possible).
• Familiarity with eCommerce ad platforms and strong data-analysis skills.

Responsibilities

• Assist in campaign setup and launch across regional eCommerce platforms (Shopee, Lazada, Tokopedia, Facebook CPAS).
• Coordinate with local market teams to ensure platform readiness and market-specific alignment.
• Monitor campaign performance daily focusing on CPS, ROAS, CVR.
• Execute optimizations such as bid adjustments and keyword refinements.
• Flag underperformance or scaling opportunities to the senior team promptly.
• Compile EOC reports from platform dashboards and visualize insights.

Skills

Digital marketing

Data analysis

Excel / Google Sheets

Cross-functional communication

Campaign management

Education

Bachelor's degree in Marketing or related field

Tools

Shopee Ads

Lazada Ads

Tokopedia Ads

Job description

LUXASIA in Kuala Lumpur is seeking a Performance Marketing Executive to support regional digital campaigns across Southeast Asia platforms such as Shopee, Lazada and TikTok. You will handle setup, daily optimization, and reporting, working closely with market teams to deliver efficient campaigns.

Ideal candidates have a marketing degree and 1–2 years in digital performance marketing, with strong Excel skills and the ability to communicate across countries.