Performance-Driven Online Marketing Specialist

Shopee Mobile Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 52,000 - 70,000; Full time

Job summary

Shopee Mobile Malaysia Sdn Bhd in Kuala Lumpur is seeking an Online Marketing Executive to drive digital campaigns across search, social and marketplaces. You will coordinate with cross‑functional teams to scale brand presence and conversions, while applying data-driven optimisations and creative testing to improve ROI.

Ideal candidates have 1–2 years of hands-on digital marketing experience, proficient in Google Ads Manager, Meta Business Suite and TikTok Ads Manager, and able to collaborate

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Data Science or a related field
• 1–2 years of hands-on experience in digital marketing, performance marketing or ad operations
• Proven proficiency in managing campaigns within Google Ads Manager, Meta Business Suite and TikTok Ads Manager. Familiarity with 3P tracking platforms is a plus

Responsibilities

• Campaign Planning & Execution: Develop and execute online marketing plans focused on upper funnel and sales-driven objectives.
• Performance Strategy: Align with the Regional Online Marketing team to implement high-impact performance ad strategies across Google, Meta, TikTok and third-party platforms.
• Optimization: Conduct continuous A/B testing on ad copy, visuals and targeting to maximize ROI and maintain operational efficiency.
• Operational Alignment: Work closely with the Ads Ops team to ensure all campaigns are running strictly according to timelines, budget allocations and asset requirements.
• Cross-Channel Synergy: Coordinate with the social media team to amplify organic content performance through strategic paid boosts.
• Data Analysis: Track, monitor and analyze digital marketing KPIs to provide actionable insights and weekly performance reports.
• Creative Collaboration: Liaise with Creative and Graphic Design teams to brief and produce high-performing ad assets

Skills

Campaign planning

A/B testing

Digital advertising

Cross-functional collaboration

Data analysis

Education

Bachelor’s degree in Marketing

Tools

Google Ads Manager

Meta Business Suite

TikTok Ads Manager

Job description

Shopee Mobile Malaysia Sdn Bhd in Kuala Lumpur is seeking an Online Marketing Executive to drive digital campaigns across search, social and marketplaces. You will coordinate with cross‑functional teams to scale brand presence and conversions, while applying data-driven optimisations and creative testing to improve ROI.

Ideal candidates have 1–2 years of hands-on digital marketing experience, proficient in Google Ads Manager, Meta Business Suite and TikTok Ads Manager, and able to collaborate