Regional Performance Marketing Lead

Luxasia Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

LUXASIA is seeking a Performance Marketing Executive to support the regional digital marketing team in managing performance campaigns across Southeast Asian eCommerce platforms. You will handle campaign setup, daily optimization, and regional reporting to drive efficient, high-performing campaigns.

Ideal candidates have 1–2 years in digital performance marketing, strong data skills, and the ability to coordinate across markets.

Qualifications

• Bachelor's degree in Marketing, Digital Media, eCommerce, or related field.
• 1–2 years of digital performance marketing or eCommerce experience (internships eligible).
• Familiarity with Shopee, Lazada, Tokopedia and other platforms.
• Strong Excel/Google Sheets skills for data analysis.
• Excellent attention to detail and ability to manage multiple campaigns across markets.

Responsibilities

• Set up and launch campaigns across regional eCommerce platforms with allocated budgets.
• Optimize campaigns daily to improve CPS, ROAS, and CVR.
• Coordinate with local market teams to ensure platform readiness and accurate setup.
• Compile and present performance reports and insights by market.
• Maintain campaign trackers and organized records for auditing.

Skills

Analytical skills

Data analysis

Attention to detail

Cross-country communication

Campaign management

Education

Bachelor's degree in Marketing, Digital Media, eCommerce, or related field

Tools

Excel

Google Sheets

Job description

LUXASIA is seeking a Performance Marketing Executive to support the regional digital marketing team in managing performance campaigns across Southeast Asian eCommerce platforms. You will handle campaign setup, daily optimization, and regional reporting to drive efficient, high-performing campaigns.

Ideal candidates have 1–2 years in digital performance marketing, strong data skills, and the ability to coordinate across markets.