Regional E-Commerce Leader, SEA (DTC & Marketplaces)

Anta International

Kuala Lumpur

On-site

MYR 180,000 - 300,000

Full time

14 days+

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Job summary

ANTA Sports is seeking a Regional E-commerce Manager to lead Wilson's e-commerce across six Southeast Asian markets from Kuala Lumpur. You will own the P&L, set annual plans, and drive sales, profitability, and growth while ensuring a premium brand experience across DTC websites and marketplaces.

Ideal candidates have 5–8 years in e-commerce, strong analytics, and hands-on Shopify/Shopline expertise. English fluency is required for daily business communications, with close collaboration across

Qualifications

5-8 years of experience in e-commerce management, preferably within sporting goods or consumer brands.
Proven experience owning an e-commerce P&L and delivering commercial growth.
Strong experience managing DTC websites and marketplace businesses.
Hands-on knowledge of Shopify, Shopline, or other enterprise e-commerce platforms.
Fluent English for daily business communication.

Responsibilities

Own the regional e-commerce P&L and deliver sales, profit, and growth targets.
Develop annual business plans, commercial strategies, and demand forecasts.
Monitor key metrics and take actions to improve performance.
Balance revenue growth with profitability, inventory efficiency, and customer experience.
Lead operations of official websites and marketplace channels across SEA markets.
Manage pricing, assortment, promotions, and customer lifetime value in collaboration with marketing and CRM.