ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of "Going Beyond Oneself" into everyone's daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT and MAIA ACTIVE, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Core Responsibilities:
- Manage day-to-day E-Commerce operations across brand platforms and marketplaces, ensuring smooth and timely execution of online activities.
- Support E-Commerce business growth by translating annual and seasonal objectives into actionable initiatives and identifying opportunities to improve sales and business performance.
- Monitor key E-Commerce metrics including sales, traffic, conversion, product performance and store health, and provide insights to identify growth opportunities.
- Plan and execute E-Commerce campaigns and promotions, including seasonal and mega campaigns, flash sales, vouchers, bundles and other platform initiatives. Work closely with platform KAMs to maximise traffic, visibility and sales opportunities.
- Manage on-platform and off-platform advertising activities to drive product visibility, traffic, conversion and sales, while continuously optimising campaign performance.
- Oversee product and inventory management across E-Commerce channels, ensuring accurate product information, competitive pricing and sufficient stock availability through close coordination with Merchandising, Inventory and Warehouse teams.
- Ensure a seamless customer and fulfilment experience by handling customer enquiries and coordinating with relevant teams and logistics partners to resolve order and delivery issues promptly.
- Support monthly reporting and other E-Commerce projects or ad hoc tasks as assigned.
Requirements
- Bachelor's degree in E-Commerce, Digital Marketing, Business, Marketing or related disciplines.
- 1-3 years of relevant experience in E-Commerce, marketplace or digital commerce operations, with hands-on experience managing online platforms.
- Hands-on experience in marketplace operations, including product listing, pricing, promotions, campaign execution and store management.
- Good understanding of key E-Commerce metrics, including sales, GMV, traffic, conversion rate, ROI and product performance, with strong data analysis skills.
- Experience in E-Commerce campaign management and digital advertising, including platform campaigns, vouchers, bundles and paid media optimisation.
- Strong coordination skills with Merchandising, Inventory, Warehouse, Logistics, Marketing and platform KAMs to ensure smooth E-Commerce operations and fulfilment.
- Proactive, detail-oriented and results-driven, with strong execution, communication and problem-solving skills; experience in fashion, footwear, sportswear, retail or consumer brands is an advantage.