Regional SEA E‑Commerce Performance Marketing Lead

Anta International; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

ANTA Sports is seeking a Performance Marketing (e-Commerce) Supervisor/Specialist to drive traffic, customer acquisition, and revenue growth for Wilson's official e-commerce sites across Southeast Asia. You will plan, execute, and optimize digital advertising campaigns while leveraging data and analytics to maximize marketing performance.

Responsibilities include managing Google Ads and Meta Ads campaigns, coordinating with operations for product launches, and implementing robust tracking.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 2–5 years of experience in Performance Marketing or Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong knowledge of GA4, GTM, Meta Pixel, and campaign tracking.
• Strong analytical skills with ability to interpret data and optimize performance.
• Experience in e-commerce marketing is highly preferred.
• Familiarity with Shopify, Shopline, or other e-commerce platforms is an advantage.
• Proficient in Microsoft Excel and PowerPoint.
• Fluent in English (spoken and written) is required.
• Chinese language ability is a strong advantage.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across Google Ads and Meta Ads.
• Manage paid search, shopping, display, remarketing, and paid social campaigns to drive website traffic and sales.
• Monitor campaign performance and optimize budgets, bidding, creatives, and targeting for ROAS.
• Analyze marketing performance using GA4, Google Analytics, and reporting tools.
• Generate regular performance reports and provide actionable insights.
• Collaborate with website operations for launches and promotions.
• Coordinate with creative teams for assets, landing pages, and materials.
• Support CRM and audience segmentation for remarketing initiatives.
• Monitor competitor activities and identify growth opportunities.
• Assist in implementing tracking (GA4, Meta Pixel, UTM) and measurement.

Skills

Analytical skills

Multitasking

Fluent English

Detail oriented

Self-motivated

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

GA4

GTM

UTM parameters

Shopify / e-commerce platforms

Job description

ANTA Sports is seeking a Performance Marketing (e-Commerce) Supervisor/Specialist to drive traffic, customer acquisition, and revenue growth for Wilson's official e-commerce sites across Southeast Asia. You will plan, execute, and optimize digital advertising campaigns while leveraging data and analytics to maximize marketing performance.

Responsibilities include managing Google Ads and Meta Ads campaigns, coordinating with operations for product launches, and implementing robust tracking.