Regional Performance Marketing Supervisor / Specialist (Wilson/Salomon)

Anta International; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

ANTA Sports is seeking a Performance Marketing (e-Commerce) Supervisor/Specialist to drive traffic, customer acquisition, and revenue growth for Wilson's official e-commerce sites across Southeast Asia. You will plan, execute, and optimize digital advertising campaigns while leveraging data and analytics to maximize marketing performance.

Responsibilities include managing Google Ads and Meta Ads campaigns, coordinating with operations for product launches, and implementing robust tracking.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 2–5 years of experience in Performance Marketing or Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong knowledge of GA4, GTM, Meta Pixel, and campaign tracking.
• Strong analytical skills with ability to interpret data and optimize performance.
• Experience in e-commerce marketing is highly preferred.
• Familiarity with Shopify, Shopline, or other e-commerce platforms is an advantage.
• Proficient in Microsoft Excel and PowerPoint.
• Fluent in English (spoken and written) is required.
• Chinese language ability is a strong advantage.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across Google Ads and Meta Ads.
• Manage paid search, shopping, display, remarketing, and paid social campaigns to drive website traffic and sales.
• Monitor campaign performance and optimize budgets, bidding, creatives, and targeting for ROAS.
• Analyze marketing performance using GA4, Google Analytics, and reporting tools.
• Generate regular performance reports and provide actionable insights.
• Collaborate with website operations for launches and promotions.
• Coordinate with creative teams for assets, landing pages, and materials.
• Support CRM and audience segmentation for remarketing initiatives.
• Monitor competitor activities and identify growth opportunities.
• Assist in implementing tracking (GA4, Meta Pixel, UTM) and measurement.

Skills

Analytical skills

Multitasking

Fluent English

Detail oriented

Self-motivated

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

GA4

GTM

UTM parameters

Shopify / e-commerce platforms

Job description

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone’s life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Position Summary

The Performance Marketing (e-Commerce) Supervisor / Specialist is responsible for driving traffic, customer acquisition, and revenue growth for Wilson's official e-commerce websites across Southeast Asia. This role focuses on planning, executing, and optimizing digital advertising campaigns while leveraging data and analytics to maximize marketing performance.

Key Responsibilities

• Plan, execute, and optimize digital advertising campaigns across Google Ads and Meta Ads.
• Manage paid search, shopping, display, remarketing, and paid social campaigns to drive website traffic and sales.
• Monitor campaign performance and continuously optimize budgets, bidding strategies, creatives, and audience targeting to maximize ROAS.
• Analyze marketing performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, and other reporting tools.
• Generate regular performance reports and provide actionable insights to improve marketing efficiency.
• Work closely with the website operations team to support product launches, promotional campaigns, and seasonal marketing activities.
• Coordinate with creative teams to develop advertising assets, landing pages, and campaign materials.
• Support CRM and customer acquisition initiatives through audience segmentation and remarketing strategies.
• Monitor competitor activities and industry trends to identify new growth opportunities.
• Assist in managing tracking implementation, including GA4, Meta Pixel, UTM parameters, and conversion measurement.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 2-5 years of experience in Performance Marketing or Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads Manager is required.
• Strong knowledge of Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and campaign tracking.
• Strong analytical skills with the ability to interpret data and optimize campaign performance.
• Experience in e-commerce marketing is highly preferred.
• Familiarity with Shopify, Shopline, or other e-commerce platforms is an advantage.
• Proficient in Microsoft Excel and PowerPoint.
• Fluent in English (spoken and written) is required.
• Chinese language ability is a strong advantage.
• Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.