Regional B2B Lead Generation Executive (Southeast Asia)

KooBits Learning Pte Ltd; Kuala Lumpur; On-site; MYR 60,000 - 96,000; Full time

Job summary

KooBits Learning Pte Ltd seeks a Regional B2B Lead Generation Executive to identify Southeast Asian schools, connect with decision-makers, and generate qualified opportunities for the sales team. You will conduct outbound prospecting across Malaysia, Indonesia, Singapore, Hong Kong, Thailand, the Philippines and more, booking meetings and product demonstrations while maintaining CRM records.

This role emphasizes lead generation and business development across Southeast Asia, focusing on outbound

Qualifications

• 1–3+ years in lead generation or related role.
• Experience with outbound prospecting and high-volume calls.
• Experience selling to schools or B2B is preferred but not essential.

Responsibilities

• Identify potential schools across Southeast Asia and connect with decision-makers.
• Build and maintain a database of prospective school customers and contacts.
• Conduct outbound prospecting via phone, email, LinkedIn, WhatsApp and other channels.
• Introduce KooBits and communicate its value proposition clearly and professionally.
• Qualify prospects based on agreed criteria and identify genuine opportunities.
• Book qualified meetings and product demonstrations for the sales team.
• Maintain accurate records of leads and opportunities in the CRM.
• Follow up with prospects to move them toward a sales conversation.

Skills

Lead generation

Telesales

Business development

Inside sales

Outbound calling

Communication in English

Bahasa Malaysia

Tools

CRM systems

LinkedIn

Prospecting tools

Job description

Regional B2B Lead Generation Executive (Southeast Asia)

Your primary responsibility is to identify potential schools across Southeast Asia, connect with the right decision-makers, generate interest in KooBits, and book qualified meetings for our sales team. You will conduct outbound prospecting across markets including Malaysia, Indonesia, Singapore, Hong Kong, Thailand, the Philippines and other Southeast Asian countries. This is primarily a lead generation and business development role, rather than a full-cycle sales position. Your success will be measured by your ability to consistently generate qualified school opportunities for our sales team.

Key responsibilities:

Research and identify potential schools and education institutions across Southeast Asia

Identify relevant decision-makers, including principals, school owners, academic directors, heads of curriculum, heads of departments and other key stakeholders

Build and maintain a high-quality database of prospective school customers and contacts

Conduct proactive outbound prospecting through phone calls, email, LinkedIn, WhatsApp and other appropriate channels

Introduce KooBits and communicate our value proposition clearly and professionally

Understand prospects' needs, current learning solutions and potential interest in KooBits

Qualify prospects based on agreed criteria and identify genuine sales opportunities

Book qualified meetings, product demonstrations and discussions for the KooBits sales team

Conduct systematic follow-ups with prospects to maintain engagement and move them towards a sales conversation

Maintain accurate records of leads, conversations, follow-ups and opportunities in the company's CRM

Requirements:

1–3+ years of experience in lead generation, telesales, business development, inside sales or a similar customer-facing role

Comfortable making high volumes of outbound calls and outreach to new prospects

Strong communication skills in English and Bahasa Malaysia

Confident speaking with school leaders and senior decision-makers

Persistent and comfortable with rejection and repeated follow-ups

Organized and disciplined in managing a large number of leads

Able to work independently and achieve weekly/monthly targets

Familiarity with CRM systems, LinkedIn and online prospecting tools is an advantage

Previous experience selling to schools, education institutions or B2B customers is preferred but not essential