Sales Executive (B2B, EdTech SaaS)

LittleLives Inc; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive Salary

15 days annual leave + 1 birthday/yr

Social health insurance

Yearly performance bonus

Hybrid/remote working

MacBook provided

Welfare benefit up to 60 MYR/pax/month

Job summary

LittleLives Inc. in Kuala Lumpur is seeking a Sales Executive (B2B, EdTech SaaS) to drive new business across preschool/childcare and expansion segments. You will own the full sales cycle, conduct product demos, and manage a robust pipeline for SME accounts in KL and beyond.

The ideal candidate has 2–4 years of B2B SaaS/edtech sales, proven lead-gen ability, CRM discipline, and fluency in English, Bahasa Malaysia, and Mandarin. Hybrid/remote work options are available.

Qualifications

• 2–4 years of B2B sales experience; SaaS or education/edtech experience preferred.
• Proven ability to self-source leads and independently manage a full sales cycle.
• CRM proficiency is a core requirement (HubSpot, Salesforce, Rework)
• Trilingual: English, Bahasa Malaysia, and Mandarin

Responsibilities

• Hunt and generate new leads through outbound prospecting, referrals, and market research.
• Build and manage a strong sales pipeline across segments with focus on SME deals
• Run product demos and presentations for decision-makers
• Own the full sales cycle: qualification, discovery, proposal, negotiation, and closing
• Maintain accurate CRM records — pipeline, forecasts, and next steps
• Represent LittleLives at industry events, seminars, and school visits
• Collaborate with marketing, product, and customer success to align on target accounts
• Feed market and competitor insights back to the team to refine pitches

Skills

Hunter mindset

SaaS sales

B2B sales

CRM proficiency

Lead generation

Trilingual

Tools

HubSpot

Salesforce

Rework

Job description

We are a fast-growing SaaS company in the EduTech space, operating mainly in Singapore, Vietnam, and Malaysia, with almost 2000 schools as customers. Our mission is to revolutionize early childhood education through technology and provide innovative, scalable solutions to our customers.

About the Position

Title: Sales Executive (B2B, EdTech SaaS) Location: Kuala Lumpur, Malaysia Reports to: VP of New Market

We are looking for a hunter-minded B2B sales executive based in KL to drive new business across LittleLives' full portfolio — preschool/childcare, and our expansion segments of enrichment, tuition, after-school, and K12. The primary focus is on SME and independent-center accounts. You will build the pipeline from scratch and own the full sales cycle across the region.

What You Will Be Doing

• Hunt and generate new leads through outbound prospecting, cold outreach, referrals, and market research
• Build and manage a strong sales pipeline across preschool/childcare and the new enrichment, tuition, after-school, and K12 segments - focus on SME deals
• Run product demos and presentations for decision-makers
• Own the full sales cycle: qualification, discovery, proposal, negotiation, and closing
• Maintain accurate, disciplined CRM records — pipeline stage, forecasts, activity logs, next steps
• Represent LittleLives at industry events, seminars, and school/center visits
• Work closely with the sales team and cross-functional partners (marketing, product, customer success) to align on target accounts and outreach priorities
• Feed market and competitor insights back to the team to help refine how we pitch these new segments

What We Are Looking For

• 2–4 years of B2B sales experience; SaaS or education/edtech experience preferred
• Proven ability to self-source leads and independently manage a full sales cycle — a true hunter, not a farmer
• CRM proficiency is a core requirement (e.g., HubSpot, Rework, Salesforce) — must be disciplined about pipeline hygiene and reporting
• Trilingual: English, Bahasa Malaysia, and Mandarin
• Strong presentation and consultative selling skills
• Self-starter, target-driven, comfortable adapting as we figure out what works in new segments
• Own transport preferred for local center/school visits

What Success Looks Like

• A healthy, self-generated pipeline is consistently built across preschool/childcare and the new enrichment, tuition, after-school, and K12 segments
• Sales targets are met or exceeded on a monthly/quarterly basis, with predictable, well-forecasted results
• CRM data is accurate and current, giving the team reliable visibility into pipeline health at any point
• New segments (enrichment, K12) show early traction — qualified opportunities and closed deals, not just outreach activity
• Strong working relationships across the sales team and cross-functional partners keep deals moving without heavy hand-holding

Interview Process

1. HR Screening
2. Role Challenge
3. Interview with Regional Growth Lead

Compensation and Benefits

• Competitive Salary
• 15 days of annual leave and 1 birthday leave per year
• Social insurance and private health insurance
• Yearly performance bonus
• Flexible working mode (hybrid/remote)
• Welfare benefit up to 60 MYR/pax/month
• Work equipment with MacBook provided

Location:

• G02-G07, Level 3, Platinum Sentral, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Malaysia.