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Boost Holdings Sdn Bhd is seeking a Product Owner – Cards to own the end-to-end management of the bank's Cards portfolio in Malaysia. You will translate strategy into roadmaps, campaigns, and pricing initiatives, while driving growth and profitability through customer engagement.
You will collaborate with agile teams, card schemes, and regulators to ensure compliant, market-leading card products and campaigns. Relevant experience in banking or fintech is required.
The Product Owner – Cards is responsible for the end-to-end management, execution, performance, and continuous enhancement of the Bank's Cards portfolio. The role translates the strategic objectives, product vision, and innovation priorities established by the Head of Product & Innovation into product roadmaps, features, pricing initiatives, customer campaigns, and operational improvements that drive portfolio growth, customer engagement, and profitability.
Own the day-to-day management, execution, and delivery of the Bank's Cards portfolio in line with the strategy and priorities set by the Head of Product & Innovation
Translate strategic objectives into product roadmaps, business requirements, feature enhancements, pricing strategies, rewards programmes, and customer value propositions
Manage the end-to-end product lifecycle, including ideation, business case development, requirements gathering, development, testing, launch, and post-implementation review
Drive portfolio growth through product innovation, customer engagement initiatives, and continuous optimisation of products and processes
Monitor key portfolio metrics including card acquisition, activation, spend, utilisation, retention, portfolio balances, revenue, and profitability
Conduct market analysis, competitor benchmarking, and customer research to identify opportunities for growth and product enhancement
Manage relationships and dependencies with card schemes, payment processors, vendors, and external partners, including Visa, Mastercard, and payment ecosystem providers
Lead the planning, execution, and monitoring of card-related campaigns and promotional initiatives
Partner closely with agile delivery squads to ensure timely and successful implementation of card-related initiatives
Ensure all card products, campaigns, and initiatives comply with Bank Negara Malaysia (BNM) regulations, card scheme rules, AML/CFT requirements, consumer protection guidelines, and internal policies
Minimum 5–7 years of experience in Product Management, Product Ownership, Portfolio Management, or a related role within banking, fintech, payments, or financial services
Proven experience managing card products, including credit cards, debit cards, prepaid cards, or card-acquiring solutions
Strong experience in product lifecycle management, customer campaigns, pricing strategies, rewards programmes, and portfolio growth initiatives
Experience working with card schemes such as Visa and Mastercard and understanding card payment ecosystems
Experience operating within a regulated financial services environment and working with governance and approval processes
Experience working within agile and cross‑functional delivery teams
Strong knowledge of card products, card payments, and digital banking
Strong commercial, analytical, and problem‑solving skills
Experience in product roadmap development and prioritisation
Understanding of BNM regulations, AML/CFT requirements, and risk management principles