Card Product Owner: Growth, Campaigns & Compliance

Boost Holdings Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Boost Holdings Sdn Bhd is seeking a Product Owner – Cards to own the end-to-end management of the bank's Cards portfolio in Malaysia. You will translate strategy into roadmaps, campaigns, and pricing initiatives, while driving growth and profitability through customer engagement.

You will collaborate with agile teams, card schemes, and regulators to ensure compliant, market-leading card products and campaigns. Relevant experience in banking or fintech is required.

Qualifications

• Minimum 5–7 years of experience in Product Management, Product Ownership, Portfolio Management, or a related role within banking, fintech, payments, or financial services.
• Proven experience managing card products, including credit cards, debit cards, prepaid cards, or card-acquiring solutions.
• Strong experience in product lifecycle management, customer campaigns, pricing strategies, rewards programmes, and portfolio growth initiatives.
• Experience working with card schemes such as Visa and Mastercard and understanding card payment ecosystems.
• Experience operating within a regulated financial services environment and working with governance and approval processes.
• Experience working within agile and cross‑functional delivery teams.
• Strong knowledge of card products, card payments, and digital banking.
• Strong commercial, analytical, and problem‑solving skills.
• Experience in product roadmap development and prioritisation.
• Understanding of BNM regulations, AML/CFT requirements, and risk management principles.

Responsibilities

• Own the day-to-day management, execution, and delivery of the Bank's Cards portfolio in line with the strategy and priorities set by the Head of Product & Innovation.
• Translate strategic objectives into product roadmaps, business requirements, feature enhancements, pricing strategies, rewards programmes, and customer value propositions.
• Manage the end-to-end product lifecycle, including ideation, business case development, requirements gathering, development, testing, launch, and post-implementation review.
• Drive portfolio growth through product innovation, customer engagement initiatives, and continuous optimisation of products and processes.
• Monitor key portfolio metrics including card acquisition, activation, spend, utilisation, retention, portfolio balances, revenue, and profitability.
• Conduct market analysis, competitor benchmarking, and customer research to identify opportunities for growth and product enhancement.
• Manage relationships and dependencies with card schemes, payment processors, vendors, and external partners, including Visa, Mastercard, and payment ecosystem providers.
• Lead the planning, execution, and monitoring of card-related campaigns and promotional initiatives.
• Partner closely with agile delivery squads to ensure timely and successful implementation of card-related initiatives.
• Ensure all card products, campaigns, and initiatives comply with Bank Negara Malaysia (BNM) regulations, card scheme rules, AML/CFT requirements, consumer protection guidelines, and internal policies.

Skills

Product management

Card products

Agile delivery

Analytical thinking

Regulatory compliance

Job description

Boost Holdings Sdn Bhd is seeking a Product Owner – Cards to own the end-to-end management of the bank's Cards portfolio in Malaysia. You will translate strategy into roadmaps, campaigns, and pricing initiatives, while driving growth and profitability through customer engagement.

You will collaborate with agile teams, card schemes, and regulators to ensure compliant, market-leading card products and campaigns. Relevant experience in banking or fintech is required.